Trupanion
Vice President, Brand & Integrated Marketing
Company Description
Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Job Description
As VP of Brand & Integrated Marketing, you’ll be responsible for developing and executing the company's marketing strategy to drive brand awareness and consideration, resulting in continued customer and revenue growth. You’ll steward the Trupanion brand, leading brand strategy, creative, campaigns, content and social, with a keen eye on developing differentiated and memorable storytelling across channels, products, and moments.
Reporting directly to the Chief Revenue Officer, you will balance KPIs with strategic and creative excellence to build a brand engine that inspires customers and fuels growth. You’ll lead the charge in shaping our positioning, messaging and creative strategies for both B2C and B2B audiences.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Responsibilities
Own and evolve our brand positioning, voice, and visual identity – ensuring that our leadership position can evolve to keep us ahead of the pack
Develop and execute integrated marketing strategies aligned with the company’s overall objectives and growth targets, considering market dynamics, competitive landscape and customer insights.
Lead concept development and execution across all brand touchpoints
Oversee content strategy, calendar, and production across platforms.
Build an organic social presence that’s scroll-stopping and community-building.
Build and mentor a high performing team and foster a culture of creativity and curiosity
Qualifications
15+ years of relevant marketing experience, including in-house roles for brands (agency experience also welcome)
5+ years of experience in marketing leadership roles, with a track record of success developing marketing plans that drive business growth
Experience developing marketing programs for brands with both B2C and B2B audiences, including in regulated categories
Passion for our category, company, culture and mission!
Skills
Strategic mindset with the ability to think analytically, anticipate market trends, and translate insights into actionable strategies and initiatives
Passion for brand building and storytelling, with the agility to move fast and the discipline to measure results
Deep understanding of consumer dynamics, cultural trends, brand positioning and storytelling
Strong editorial and creative sensibility, paired with a data-driven mindset
Ability to align brand strategies with overall business objectives
Proven ability to lead, mentor, and scale high-performing teams across multiple brand functions
Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
Experience working with in-house creative teams, editorial partners and external agencies
Compensation
The pay range for this position is $155,000 - $175,000, on a full-time schedule.
Along with base salary, Trupanion employees may be eligible for monthly bonuses.
We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
Benefits and Perks
Full medical, dental, and vision benefits at no cost to the employee
Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
Five-week sabbatical after five years of employment
Open, casual, pet-friendly, and fun office environment
Free medical health insurance for your pet (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Trupanion is an equal‑opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
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Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Job Description
As VP of Brand & Integrated Marketing, you’ll be responsible for developing and executing the company's marketing strategy to drive brand awareness and consideration, resulting in continued customer and revenue growth. You’ll steward the Trupanion brand, leading brand strategy, creative, campaigns, content and social, with a keen eye on developing differentiated and memorable storytelling across channels, products, and moments.
Reporting directly to the Chief Revenue Officer, you will balance KPIs with strategic and creative excellence to build a brand engine that inspires customers and fuels growth. You’ll lead the charge in shaping our positioning, messaging and creative strategies for both B2C and B2B audiences.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Responsibilities
Own and evolve our brand positioning, voice, and visual identity – ensuring that our leadership position can evolve to keep us ahead of the pack
Develop and execute integrated marketing strategies aligned with the company’s overall objectives and growth targets, considering market dynamics, competitive landscape and customer insights.
Lead concept development and execution across all brand touchpoints
Oversee content strategy, calendar, and production across platforms.
Build an organic social presence that’s scroll-stopping and community-building.
Build and mentor a high performing team and foster a culture of creativity and curiosity
Qualifications
15+ years of relevant marketing experience, including in-house roles for brands (agency experience also welcome)
5+ years of experience in marketing leadership roles, with a track record of success developing marketing plans that drive business growth
Experience developing marketing programs for brands with both B2C and B2B audiences, including in regulated categories
Passion for our category, company, culture and mission!
Skills
Strategic mindset with the ability to think analytically, anticipate market trends, and translate insights into actionable strategies and initiatives
Passion for brand building and storytelling, with the agility to move fast and the discipline to measure results
Deep understanding of consumer dynamics, cultural trends, brand positioning and storytelling
Strong editorial and creative sensibility, paired with a data-driven mindset
Ability to align brand strategies with overall business objectives
Proven ability to lead, mentor, and scale high-performing teams across multiple brand functions
Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
Experience working with in-house creative teams, editorial partners and external agencies
Compensation
The pay range for this position is $155,000 - $175,000, on a full-time schedule.
Along with base salary, Trupanion employees may be eligible for monthly bonuses.
We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
Benefits and Perks
Full medical, dental, and vision benefits at no cost to the employee
Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
Five-week sabbatical after five years of employment
Open, casual, pet-friendly, and fun office environment
Free medical health insurance for your pet (1 dog or cat)
Paid time off to volunteer at nonprofit organizations
Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Trupanion is an equal‑opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
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