Ryan
Senior Manager, Product Marketing (Remote)
Join to apply for the
Senior Manager, Product Marketing (Remote)
role at
Ryan
1 day ago Be among the first 25 applicants
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Why Ryan?
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Duties and Responsibilities The Senior Product Marketing Manager is responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio. This role is both strategic and hands‑on, developing domain plans, creating sales enablement toolkits, sourcing customer evidence, and maintaining sharp market and competitive intelligence.
People
Create a positive team member experience.
Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars, videos, and thought leadership. Train and enable Sales/CS with clear narratives.
Client
Own domain strategy & planning. Define narrative, ICPs, and segments for each owned domain. Build and execute plans that grow both new‑logo and expansion pipelines.
Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning, messaging, decks, one‑pagers, battlecards, etc. Cultivate flagship customers for feedback, case studies, references, and speaking appearances.
Value
Lead GTM & launch orchestration. Own the plan, scope, and resourcing; set the operating cadence, unblock teams, and deliver launches on time with measurable targets.
Be the market & competitive authority. Maintain current, detailed intel on key competitors and market trends. Translate insights into positioning, objection handling, win/loss learnings, and roadmap inputs.
Build adoption, expansion, and PLG strategies. Identify cross‐domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increase product usage and account expansion.
Partner on pricing & packaging to increase revenue and adoption. Know the product economics, identify opportunities, and run experiments to improve monetization.
Measure, learn, and iterate. Build dashboards, run experiments, and report results. Turn insights into next‑best actions across GTMs, campaigns, messaging, and product triggers.
Education and Experience
Bachelor's degree in marketing, business, or related field.
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging.
5+ years of product marketing, lifecycle marketing or customer marketing experience in B2B SaaS.
Experience managing cross‑functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales.
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things).
Analytics: Use data to drive strategy, execution, and optimization.
Customer Research: Experience in partnering with Sales, CS, and CX teams to deliver insights that can be distilled into action.
Experience building from ground up and taking products from 0 to 1.
Experience drafting GTM plans and campaign briefs.
Computer Skills To perform this job success‑fully, an individual must have intermediate skills in Microsoft® Word, Excel, PowerPoint and Outlook. Proficiency with data analytics and insight tools is a plus.
Required Skills
Excellent communication and collaboration skills.
Experience managing cross‑functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales.
Supervisory Responsibilities This position has no supervisory responsibilities.
Work Environment
Standard indoor working environment.
Work‑from‑home is an option for this role.
Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, attorneys, and clients is also necessary.
Occasional long periods of sitting while working at a computer.
Must be able to lift, carry, push, or pull up to 30 lbs.
Travel requirement: less than 10%.
Remote Position Salary $137,000 - $172,000.
Equal Opportunity Employer: disability/veteran
#J-18808-Ljbffr
Senior Manager, Product Marketing (Remote)
role at
Ryan
1 day ago Be among the first 25 applicants
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Why Ryan?
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Duties and Responsibilities The Senior Product Marketing Manager is responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio. This role is both strategic and hands‑on, developing domain plans, creating sales enablement toolkits, sourcing customer evidence, and maintaining sharp market and competitive intelligence.
People
Create a positive team member experience.
Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars, videos, and thought leadership. Train and enable Sales/CS with clear narratives.
Client
Own domain strategy & planning. Define narrative, ICPs, and segments for each owned domain. Build and execute plans that grow both new‑logo and expansion pipelines.
Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning, messaging, decks, one‑pagers, battlecards, etc. Cultivate flagship customers for feedback, case studies, references, and speaking appearances.
Value
Lead GTM & launch orchestration. Own the plan, scope, and resourcing; set the operating cadence, unblock teams, and deliver launches on time with measurable targets.
Be the market & competitive authority. Maintain current, detailed intel on key competitors and market trends. Translate insights into positioning, objection handling, win/loss learnings, and roadmap inputs.
Build adoption, expansion, and PLG strategies. Identify cross‐domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increase product usage and account expansion.
Partner on pricing & packaging to increase revenue and adoption. Know the product economics, identify opportunities, and run experiments to improve monetization.
Measure, learn, and iterate. Build dashboards, run experiments, and report results. Turn insights into next‑best actions across GTMs, campaigns, messaging, and product triggers.
Education and Experience
Bachelor's degree in marketing, business, or related field.
Strong ability to translate complex product capabilities into compelling, customer‑centric messaging.
5+ years of product marketing, lifecycle marketing or customer marketing experience in B2B SaaS.
Experience managing cross‑functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales.
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things).
Analytics: Use data to drive strategy, execution, and optimization.
Customer Research: Experience in partnering with Sales, CS, and CX teams to deliver insights that can be distilled into action.
Experience building from ground up and taking products from 0 to 1.
Experience drafting GTM plans and campaign briefs.
Computer Skills To perform this job success‑fully, an individual must have intermediate skills in Microsoft® Word, Excel, PowerPoint and Outlook. Proficiency with data analytics and insight tools is a plus.
Required Skills
Excellent communication and collaboration skills.
Experience managing cross‑functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales.
Supervisory Responsibilities This position has no supervisory responsibilities.
Work Environment
Standard indoor working environment.
Work‑from‑home is an option for this role.
Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, attorneys, and clients is also necessary.
Occasional long periods of sitting while working at a computer.
Must be able to lift, carry, push, or pull up to 30 lbs.
Travel requirement: less than 10%.
Remote Position Salary $137,000 - $172,000.
Equal Opportunity Employer: disability/veteran
#J-18808-Ljbffr