Boston Scientific
Principal Marketing Automation Manager
Boston Scientific, Arden Hills, Minnesota, United States
Overview
Additional Location(s):
US-MN-Arden Hills
Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – High Performance
At Boston Scientific we give you the opportunity to harness all that is within you by working in teams of diverse and high‑performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training we help you advance your skills and career. Here you are supported in progressing – whatever your ambitions.
About the role The Principal Marketing Automation Manager drives data‑driven marketing capabilities for the Interventional Oncology & Embolization (IO&E) business. This individual translates marketing strategies into technology solutions and executes to achieve marketing objectives.
Responsibilities
Design solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products
Lead consultative engagements with stakeholders, assess new functionality requests, and inform leadership of strategic resourcing implications
Deliver strategic recommendations on novel approaches, dependencies, level of effort, scoping, and timing clearly articulated to all audiences
Utilize a blend of automation marketing, data administration/management, and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
Use expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
Anticipate and mitigate risk, meet and manage customer expectations, increase customer confidence, manage solution delivery and any issues that arise, and prioritize and escalates appropriately
Use deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
Own the full project lifecycle of Sales Cloud and Marketing Cloud implementations in an agile environment
Partner with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
Create and present education and training on new marketing capabilities in Salesforce
Required qualifications
7+ years of experience in marketing/technology as a senior business analyst, consultant, or internal product owner for marketing automation platforms (Marketing Cloud)
Expert knowledge utilizing the Salesforce platform (Marketing Cloud and Sales Cloud) for advanced marketing campaigns
Proficient in SQL
Bachelor’s degree in Marketing, Business, or a related field
Strong understanding of Salesforce platforms for advanced marketing campaigns, campaign reporting, data management, and sales enablement
Strong organizational and project management skills and ability to prioritize work while working on multiple projects at once
Strong interpersonal skills with demonstrated ability to work well within a matrix organization and influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment
Preferred qualifications
MBA or advanced degree in business or marketing
Previous medical device industry experience
Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, or similar certifications/credentials preferred
Work Mode Hybrid work model requiring employees to be in our local office in Maple Grove, Minnesota at least three days per week.
Relocation Assistance Relocation assistance is not available for this position.
Visa Sponsorship Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
EEO Statement Boston Scientific Corporation is an equal opportunity employer. We are committed to recruiting, hiring, promoting, compensating, and selecting all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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US-MN-Arden Hills
Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – High Performance
At Boston Scientific we give you the opportunity to harness all that is within you by working in teams of diverse and high‑performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training we help you advance your skills and career. Here you are supported in progressing – whatever your ambitions.
About the role The Principal Marketing Automation Manager drives data‑driven marketing capabilities for the Interventional Oncology & Embolization (IO&E) business. This individual translates marketing strategies into technology solutions and executes to achieve marketing objectives.
Responsibilities
Design solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products
Lead consultative engagements with stakeholders, assess new functionality requests, and inform leadership of strategic resourcing implications
Deliver strategic recommendations on novel approaches, dependencies, level of effort, scoping, and timing clearly articulated to all audiences
Utilize a blend of automation marketing, data administration/management, and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
Use expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
Anticipate and mitigate risk, meet and manage customer expectations, increase customer confidence, manage solution delivery and any issues that arise, and prioritize and escalates appropriately
Use deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
Own the full project lifecycle of Sales Cloud and Marketing Cloud implementations in an agile environment
Partner with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
Create and present education and training on new marketing capabilities in Salesforce
Required qualifications
7+ years of experience in marketing/technology as a senior business analyst, consultant, or internal product owner for marketing automation platforms (Marketing Cloud)
Expert knowledge utilizing the Salesforce platform (Marketing Cloud and Sales Cloud) for advanced marketing campaigns
Proficient in SQL
Bachelor’s degree in Marketing, Business, or a related field
Strong understanding of Salesforce platforms for advanced marketing campaigns, campaign reporting, data management, and sales enablement
Strong organizational and project management skills and ability to prioritize work while working on multiple projects at once
Strong interpersonal skills with demonstrated ability to work well within a matrix organization and influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment
Preferred qualifications
MBA or advanced degree in business or marketing
Previous medical device industry experience
Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, or similar certifications/credentials preferred
Work Mode Hybrid work model requiring employees to be in our local office in Maple Grove, Minnesota at least three days per week.
Relocation Assistance Relocation assistance is not available for this position.
Visa Sponsorship Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
EEO Statement Boston Scientific Corporation is an equal opportunity employer. We are committed to recruiting, hiring, promoting, compensating, and selecting all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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