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Chella Foods Corp

Chief Marketing Officer

Chella Foods Corp, Denver, Colorado, United States, 80285

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Title:

Chief Marketing Officer (CMO)

Compensation:

$60,000 base salary +

significant equity

Location:

Colorado-based preferred (must be able to meet in Denver monthly)

Commitment:

Full-time, Executive C‑Suite

Chella USA Corp produces Churchkhela, an ancient Georgian snack made from nuts and concentrated fruit juice. We use a traditional Georgian recipe and craft everything right here in North America so this centuries‑old, wholesome snack is accessible to modern consumers. Our products are made with simple, clean ingredients—no added sugars, no chemicals, no artificial anything.

We’re a fast‑growing consumer goods e‑commerce brand selling through our Shopify store as well as Amazon and Etsy. With strong traction, a loyal customer base, and a lean, execution‑focused culture, we’re now looking for a CMO who wants meaningful equity and the opportunity to help take Chella to the next phase of growth.

The Role We’re hiring a CMO who thrives in an entrepreneurial, no‑ego environment. Someone who wants to roll up their sleeves, lead strategy, and also execute. You’ll own every marketing channel, manage contractors, and build a profitable system across paid, organic, email, and marketplaces—all while holding a meaningful stake in the company’s future.

This is an equity‑first role. You’ll be joining the C‑suite, shaping brand direction, and influencing long‑term value creation.

What You’ll Lead Digital Advertising

Meta, Pinterest, and Google Ads

ROAS optimization and efficient scaling

Email, SMS & Retention

Audience segmentation & lifecycle management

Marketplace Growth

Amazon & Etsy listing optimization, organic ranking, and paid ads

Improve conversion rates, AOV, and marketplace visibility

Website, SEO & CRO

Shopify site management

Landing page testing & performance optimization

On‑page SEO, keyword strategy, and traffic growth

Organic Social & Content

Content strategy + creative direction

Participate in C‑suite strategy and positioning

Manage freelancers & agencies within tight budgets

Contribute to product roadmap, pricing strategy, and growth planning

Who You Are

A growth‑minded, resourceful, data‑driven marketer

Able to responsibly stretch budget and manage ROAS

Can execute AND lead strategy—no task too big or too small

Comfortable building systems from scratch

Personable, direct, and allergic to corporate nonsense

Hungry for a meaningful equity stake

Interested in helping a brand grow toward a major strategic inflection point in the next few years

Based in Colorado or willing to travel to Denver monthly

Performance‑Based Equity (ROAS & Revenue KPIs) CMO earns base equity + performance equity based on hitting marketing performance and ROAS efficiency targets:

High ROAS combined with revenue growth unlocks additional bonus equity tranches

Performance tiers will be tied to measurable monthly/quarterly ROAS benchmarks

We care about measurable results, and your ownership increases as you deliver them.

You’ll own marketing end‑to‑end for a proven e‑commerce brand

You’re joining a team that doesn’t waste time with ego, fluff, or corporate layers

You get meaningful ownership in a brand with a clear growth strategy

Massive creative freedom

You’ll sit directly on the C‑suite and help shape the company’s next chapter

A company with a multi‑year strategic growth plan and an eye toward big opportunities in the near future

Ready to Build Something Real With Us? If you’re a doer, a builder, and someone who wants meaningful ownership in a brand with real traction, we’d love to talk.

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