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Vector Security

Head of Brand and Content Marketing

Vector Security, Warrendale, Pennsylvania, United States

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Head of Brand and Content Marketing

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Vector Security

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Job Location Warrendale, PA (Greater Pittsburgh Area) - HYBRID

Summary The Head of Brand & Content Marketing is a marketing leader responsible for shaping, elevating, and protecting the Vector Security brand across all channels and markets. This role serves as the steward of the corporate identity and the architect of a unified content strategy that drives awareness, trust, engagement, and demand across residential, commercial, and enterprise segments. Working closely with Marketing, Sales, Product, Digital, HR, and Customer Experience, the leader will ensure the brand reflects our mission, transformation strategy, and customer‑centric culture.

What You’ll Do

Brand Leadership & Strategy

Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business.

Maintain a unified brand strategy that aligns with the company’s transformation agenda and long‑term growth goals.

Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation.

Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels.

Oversee brand governance, including guidelines, approval processes, and quality control across the organization.

Content Strategy & Development

Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership.

Oversee creation of high‑quality, audience‑targeted content that drives awareness, engagement, lead generation, and customer retention.

Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch‑level marketing needs.

Partner with Digital Marketing to ensure content optimization for SEO, GEO, personalization, and conversion.

Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility.

AI‑Enhanced Content & Innovation

Champion the adoption of AI tools for content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation.

Develop ethical and brand‑safe AI usage guidelines for the marketing team, ensuring compliance, intellectual property protection, and reputational integrity.

Implement AI‑powered tools for multimedia production, content repurposing, personalization, and performance forecasting.

Explore emerging AI technologies that improve efficiency, creativity, and customer insights—running pilot programs and proof‑of‑concepts as appropriate.

Train and upskill the team on responsible, high‑impact AI usage.

Creative Direction & Production

Lead the internal creative team to develop compelling campaigns and assets that reflect brand excellence.

Oversee production of video, photography, podcasts, digital ads, print collateral, branch brand kits, and sales enablement tools.

Ensure the newly built media studio operates at high capacity and supports consistent brand storytelling across channels.

Provide creative oversight for major internal events, leadership meetings, awards programs, and cultural moments.

Team Leadership & Cross‑Functional Collaboration

Collaborate with Sales, Customer Experience, and Product teams to align messaging with customer needs and market opportunities.

Strengthen alignment between brand, digital, and growth marketing functions—particularly as the organization expands D365 Marketing, automation, and personalization capabilities.

What You’ll Need

10+ years of experience in brand, content, or creative leadership roles, ideally in technology, security, telecommunications, or B2B/B2C hybrid environments. Strong B2C experience preferred.

Proficient in internal controls testing and documentation. Excellent attention to detail and focus on quality.

Ability to effectively collect, analyze, and present information to senior management, and to communicate clearly verbally and in writing.

Strong interpersonal, planning, organizational, time‑management, and problem‑solving skills.

Goal‑driven, self‑starter with the ability to work independently.

Intermediate Microsoft Excel skills. Proficient in Microsoft Office products and experience with Microsoft Dynamics 365 and Great Plains preferred.

What You’ll Get We offer a

“Total Rewards”

package including:

Competitive compensation with incentive eligibility

Medical, dental, and vision coverage

HSA/FSA programs

Company‑paid life and AD&DD insurance

Company‑paid short‑ and long‑term disability

Voluntary benefit products

401(k) retirement savings plan after just 60 days

7 company holidays, plus 2 floating holidays of your choice

Paid Time Off

Tuition reimbursement

Employee Assistance Program (EAP)

About Us We are one of the largest security integrators in the country and have proudly been installing innovative security and smart automation solutions in homes and businesses for more than 50 years. Our purpose is to make our world more secure, connected and empowered, one customer at a time.

Our Values

Win as a team.

Do the right thing.

Make a difference every day.

Get it done.

Think big.

Equal Opportunity Employer Vector Security is a Drug‑Free Workplace

Vector Security is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, transgender, national origin, veteran or disability status.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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