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Highgate

Director Sales & Marketing

Highgate, Atlantic City, New Jersey, United States, 08400

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Director Sales & Marketing

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Highgate

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Highgate Hotels Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.

Location Courtyard Atlantic City 1212 Pacific Ave Atlantic City, NJ 08401

Overview The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

Lead & drive top line revenue for traditional sales segments to include group, volume transient & catering.

Assess & react to market trends, market share & competitive hotel environment.

Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.

Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.

Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.

Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.

Will be required to perform some weekend MOD duties to manage groups.

Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.

Understand GEO source & develop a plan to penetrate the primary markets.

Develop/implement key segment strategy & manage key accounts (both existing & target).

Design effective sales deployment schemes & market assignments.

Develop sales goals designed to achieve budget & market share targets.

Manage group pace measurement and set sales production goals.

Manage sales activity & travel schedule.

Qualifications

Bachelor’s degree preferred in Marketing

At least 3 years’ experience as a sales leader, with prior hotel sales experience.

Experience dealing with/communicating with ownership groups and asset management.

Proficient in managing/using sales automation (DELPHI) & PMS systems.

Experience working collaboratively with revenue management.

Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.

Excellent communication and presentation skills.

Strong interpersonal skills and ability to work in a team environment.

Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.

Must be proficient in MS Office including Word, Excel, and Power Point.

Must be able to multitask and prioritize departmental functions to meet deadlines.

Seniority level Director

Employment type Full-time

Job function Sales and Business Development

Industry Hospitality

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