BIOTRONIK
BIOTRONIK is one of the world’s leading manufacturers of cardio- and endovascular medical devices. Headquartered in Berlin, Germany, we are represented in over 100 countries and advance cardiac care worldwide.
We are seeking a Vice President of Marketing for our new Neuromodulation division. The role requires a visionary leader with expertise in neuromodulation, strong analytical skills, and the ability to inspire and lead a high-performing team.
Your Responsibilities
Develop and implement marketing strategies that support growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
Conduct thorough market research to identify trends, opportunities, and competitive landscape, and use insights to inform strategies.
Lead planning and execution of product launches, ensuring effective communication and positioning.
Identify and target key market segments to optimize marketing efforts and tailor messaging.
Oversee brand development and ensure consistent messaging across all channels.
Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility.
Manage and mentor the marketing team, fostering creativity, collaboration, and continuous improvement.
Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
10-12 years of marketing experience, including significant experience in a startup environment.
Proven track record of developing and executing successful marketing strategies in the neurology or neurostimulation field.
Strong analytical skills and ability to interpret market data.
Excellent communication and interpersonal skills.
Experience with digital marketing tools and platforms.
Ability to lead and inspire a team.
Strategic thinker with a results-driven approach.
Develop and maintain strong relationships with key opinion leaders and key customers.
Develop strong credibility with Sales, KOLs, and customers through procedural, product, and competitor knowledge.
Partner with Learning & Development to ensure effective training of the sales team.
Ensure all marketing activities comply with company guidelines and local laws.
Required Education And Experience
8+ years of post-MBA experience in medical device or biotech marketing, or 10+ years in medical device or biotech marketing.
Prior neuromodulation experience is a plus.
Direct experience managing a multi-hundred-million-dollar business in a competitive market.
Experience developing and launching into new markets.
Downstream and upstream marketing experience in a highly competitive medical device market.
Strong team player who can incorporate input from others and generate consensus.
Ability to thrive in a fast-paced, dynamic work environment.
Strong and creative thinker who is intellectually curious.
Sound decision-making capabilities.
Excellent organizational skills and the ability to meet tight deadlines.
Ability to develop strong relationships with customers, clinical and sales partners.
Excellent interpersonal, communication, and negotiation skills.
Ability to work in hospitals, operating rooms, clinics, and surgical centers.
Domestic and international travel up to 50%
Travel Requirements Domestic and international travel required. Amount varies but could be as much as 50%.
Supervisory Responsibilities Responsible for supervising a team of direct reports.
Work Environment This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands This largely sedentary role requires occasional filing and the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. The employee must use hands and fingers to handle, feel or operate objects, tools or controls, and reach with hands and arms. Regular verbal communication is required.
Position Type/Expected Hours of Work This is a full-time position. Standard days are Monday through Friday. Hours may vary depending on time zone support, and occasional evening or weekend work may be required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.
Apply online at www.biotronik.com/careers.
#J-18808-Ljbffr
We are seeking a Vice President of Marketing for our new Neuromodulation division. The role requires a visionary leader with expertise in neuromodulation, strong analytical skills, and the ability to inspire and lead a high-performing team.
Your Responsibilities
Develop and implement marketing strategies that support growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
Conduct thorough market research to identify trends, opportunities, and competitive landscape, and use insights to inform strategies.
Lead planning and execution of product launches, ensuring effective communication and positioning.
Identify and target key market segments to optimize marketing efforts and tailor messaging.
Oversee brand development and ensure consistent messaging across all channels.
Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility.
Manage and mentor the marketing team, fostering creativity, collaboration, and continuous improvement.
Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
10-12 years of marketing experience, including significant experience in a startup environment.
Proven track record of developing and executing successful marketing strategies in the neurology or neurostimulation field.
Strong analytical skills and ability to interpret market data.
Excellent communication and interpersonal skills.
Experience with digital marketing tools and platforms.
Ability to lead and inspire a team.
Strategic thinker with a results-driven approach.
Develop and maintain strong relationships with key opinion leaders and key customers.
Develop strong credibility with Sales, KOLs, and customers through procedural, product, and competitor knowledge.
Partner with Learning & Development to ensure effective training of the sales team.
Ensure all marketing activities comply with company guidelines and local laws.
Required Education And Experience
8+ years of post-MBA experience in medical device or biotech marketing, or 10+ years in medical device or biotech marketing.
Prior neuromodulation experience is a plus.
Direct experience managing a multi-hundred-million-dollar business in a competitive market.
Experience developing and launching into new markets.
Downstream and upstream marketing experience in a highly competitive medical device market.
Strong team player who can incorporate input from others and generate consensus.
Ability to thrive in a fast-paced, dynamic work environment.
Strong and creative thinker who is intellectually curious.
Sound decision-making capabilities.
Excellent organizational skills and the ability to meet tight deadlines.
Ability to develop strong relationships with customers, clinical and sales partners.
Excellent interpersonal, communication, and negotiation skills.
Ability to work in hospitals, operating rooms, clinics, and surgical centers.
Domestic and international travel up to 50%
Travel Requirements Domestic and international travel required. Amount varies but could be as much as 50%.
Supervisory Responsibilities Responsible for supervising a team of direct reports.
Work Environment This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands This largely sedentary role requires occasional filing and the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. The employee must use hands and fingers to handle, feel or operate objects, tools or controls, and reach with hands and arms. Regular verbal communication is required.
Position Type/Expected Hours of Work This is a full-time position. Standard days are Monday through Friday. Hours may vary depending on time zone support, and occasional evening or weekend work may be required.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.
Apply online at www.biotronik.com/careers.
#J-18808-Ljbffr