DAYBREAKER
Marketing Manager // DAYBREAKER
Company: DAYBREAKER
Location: Brooklyn, NY
About The Opportunity Daybreaker, the morning dance movement with 800K community members in 60+ cities worldwide, is seeking an experienced performance marketing leader to improve, grow, and lead our marketing team. This is a growth‑ and performance‑based marketing role and prior experience in leadership growth marketing is a must. Our ideal candidate is a passionate leader, highly analytical, data‑driven, experienced in membership and recurring B2C revenue models, and in growing our ticketing. The Marketing Manager will report to Daybreaker's Co‑Founders.
Responsibilities
Lead growth for ticketing and attendance in virtual and IRL events. (1M+ attendees to date)
Lead list growth for email, social and SMS.
Lead management of strategy and flows for email alongside our copywriter.
Own Daybreaker's marketing calendar across email, press, social and site updates.
Support PR strategy managing an external agency, and strategize Daybreaker's influencer marketing strategy.
Co‑manage a paid marketing plan and digital agency alongside our Co‑Founders.
Drive team towards a more data‑driven approach to marketing, and implement new reporting systems to help drive team’s decisions.
Dive deep into areas of marketing not (yet) covered by existing team members.
Ensure tight execution of all Daybreaker marketing programs – online and offline.
Achieve the strategic brand and business objectives working with the rest of the Daybreaker team.
Requirements
Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out‑of‑home campaigns, social media, PR, both in‑house staff and outside marketing agencies.
Balance of thought leader and detail‑oriented data‑driven doer.
Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
3+ years of experience in marketing, ideally D2C and/or e-commerce, preferably at brands comparable / relevant to Daybreaker.
Benefits
Salary: Competitive base plus exciting performance bonuses based on revenue targets.
Health / Dental / Vision insurance plans after 60 days.
Matching 401k program after 1 year.
Flexible PTO after first 6 months.
A global network of creatives and entrepreneurs in our Daybreaker cities.
Dancing! Lots of dancing! And seeing people cry tears of joy all the time at our events around the world.
Free Burning Man Ticket (or equivalent value for other festivals).
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Business Consulting and Services and Advertising Services
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Location: Brooklyn, NY
About The Opportunity Daybreaker, the morning dance movement with 800K community members in 60+ cities worldwide, is seeking an experienced performance marketing leader to improve, grow, and lead our marketing team. This is a growth‑ and performance‑based marketing role and prior experience in leadership growth marketing is a must. Our ideal candidate is a passionate leader, highly analytical, data‑driven, experienced in membership and recurring B2C revenue models, and in growing our ticketing. The Marketing Manager will report to Daybreaker's Co‑Founders.
Responsibilities
Lead growth for ticketing and attendance in virtual and IRL events. (1M+ attendees to date)
Lead list growth for email, social and SMS.
Lead management of strategy and flows for email alongside our copywriter.
Own Daybreaker's marketing calendar across email, press, social and site updates.
Support PR strategy managing an external agency, and strategize Daybreaker's influencer marketing strategy.
Co‑manage a paid marketing plan and digital agency alongside our Co‑Founders.
Drive team towards a more data‑driven approach to marketing, and implement new reporting systems to help drive team’s decisions.
Dive deep into areas of marketing not (yet) covered by existing team members.
Ensure tight execution of all Daybreaker marketing programs – online and offline.
Achieve the strategic brand and business objectives working with the rest of the Daybreaker team.
Requirements
Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out‑of‑home campaigns, social media, PR, both in‑house staff and outside marketing agencies.
Balance of thought leader and detail‑oriented data‑driven doer.
Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
3+ years of experience in marketing, ideally D2C and/or e-commerce, preferably at brands comparable / relevant to Daybreaker.
Benefits
Salary: Competitive base plus exciting performance bonuses based on revenue targets.
Health / Dental / Vision insurance plans after 60 days.
Matching 401k program after 1 year.
Flexible PTO after first 6 months.
A global network of creatives and entrepreneurs in our Daybreaker cities.
Dancing! Lots of dancing! And seeing people cry tears of joy all the time at our events around the world.
Free Burning Man Ticket (or equivalent value for other festivals).
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Business Consulting and Services and Advertising Services
#J-18808-Ljbffr