Gardant
Regional Director of Sales And Marketing
Gardant Management Solutions is seeking a Regional Director of Sales and Marketing to serve our Columbus Ohio region and Senior Living communities in Ohio. Frequent travel is required.
Base pay range $98,000.00/yr - $100,000.00/yr
Responsibilities
Develop and implement strategic marketing and sales plans to drive occupancy across assigned Communities
Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals
Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution
Oversee marketing and sales software platforms, ensuring data integrity and timely reporting
Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities
Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment
Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels
Recommend pricing strategies to maximize long-term market share and occupancy goals
Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives
Conducts and evaluates market research to adapt strategies in response to competitive and industry trends
Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge
Builds and maintains relationships with key industry influencers, referral sources, and strategic partners
Guides to the development of marketing reports and provide performance insights to executive leadership
Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events
Provides input on marketing staff recruitment, training, development, and performance management
Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities
Monitors and manages marketing expenditures to ensure alignment with approved budgets
Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives
Qualifications
Bachelor’s degree in marketing, Sales, Business Administration, or a related field preferred
Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
Must hold a valid driver’s license and be able to frequently travel to Communities and events
Strong knowledge of marketing techniques, sales principles, and budget management
Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners
Proven ability to manage multiple projects and deadlines with accuracy and efficiency
Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations
Benefits
Comprehensive medical, dental, and vision benefit package
Employee Stock Ownership Program (ESOP)
Employer-subsidized gym membership & wellness program
EAP & Maven family planning program
401(k) with biweekly employer match
Outside-In Employee Referral Program
Intentional work-life balance supported with competitive Paid Time Off
Self-service payroll & tools (PayCom)
Seniority Level Director
Employment Type Full-time
Job Function Sales, Marketing, and Business Development
Industries: Hospitals and Health Care
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Base pay range $98,000.00/yr - $100,000.00/yr
Responsibilities
Develop and implement strategic marketing and sales plans to drive occupancy across assigned Communities
Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals
Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution
Oversee marketing and sales software platforms, ensuring data integrity and timely reporting
Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities
Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment
Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels
Recommend pricing strategies to maximize long-term market share and occupancy goals
Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives
Conducts and evaluates market research to adapt strategies in response to competitive and industry trends
Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge
Builds and maintains relationships with key industry influencers, referral sources, and strategic partners
Guides to the development of marketing reports and provide performance insights to executive leadership
Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events
Provides input on marketing staff recruitment, training, development, and performance management
Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities
Monitors and manages marketing expenditures to ensure alignment with approved budgets
Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives
Qualifications
Bachelor’s degree in marketing, Sales, Business Administration, or a related field preferred
Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
Must hold a valid driver’s license and be able to frequently travel to Communities and events
Strong knowledge of marketing techniques, sales principles, and budget management
Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners
Proven ability to manage multiple projects and deadlines with accuracy and efficiency
Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations
Benefits
Comprehensive medical, dental, and vision benefit package
Employee Stock Ownership Program (ESOP)
Employer-subsidized gym membership & wellness program
EAP & Maven family planning program
401(k) with biweekly employer match
Outside-In Employee Referral Program
Intentional work-life balance supported with competitive Paid Time Off
Self-service payroll & tools (PayCom)
Seniority Level Director
Employment Type Full-time
Job Function Sales, Marketing, and Business Development
Industries: Hospitals and Health Care
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