M&T Bank
Marketing Manager -Customer Engagement & Retention
M&T Bank, Washington, District of Columbia, us, 20022
Overview
M&T Bank’s Growth Marketing team is seeking a highly motivated and experienced senior manager to lead the Customer Engagement & Retention Marketing team. This role is responsible for leading strategies that deepen customer relationships, increase product adoption, and drive long-term loyalty. This position combines strategic leadership with hands-on execution, overseeing lifecycle marketing initiatives such as onboarding, engagement, lead management, cross-sell, and retention programs.
The ideal candidate is data driven and customer centric, with a deep understanding of customer life cycle marketing, data driven personalization and omni channel marketing. The role requires collaboration across product, marketing, and channel teams.
Primary Responsibilities
Strategic Leadership:
Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
Team Development:
Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
Lifecycle Marketing:
Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
Personalization & Segmentation:
Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
Campaign Execution:
Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
Performance Optimization:
Establish KPIs, monitor results, and apply insights to continuously improve programs.
Cross-Functional Collaboration:
Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
Resource Management:
Understand team capacity and throughput; collaborate with leadership on resource allocation.
Compliance & Risk Management:
Ensure all campaigns adhere to regulatory standards and internal risk policies.
Thought Leadership:
Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
Quality Control:
Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Managerial/Supervisory Responsibilities Leads a team of individual contributors.
Education and Experience Required Bachelor's Degree
7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
2 years managerial experience
Proven experience in customer engagement, retention, or lifecycle marketing.
Demonstrated ability to develop talent and manage team performance.
Strong analytical skills and experience with data-driven decision-making.
Ability to resolve escalated issues and complex problems independently.
Senior-level technical expertise and independent judgment in area of responsibility.
Location Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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The ideal candidate is data driven and customer centric, with a deep understanding of customer life cycle marketing, data driven personalization and omni channel marketing. The role requires collaboration across product, marketing, and channel teams.
Primary Responsibilities
Strategic Leadership:
Define and lead enterprise-wide engagement and retention strategies aligned with business objectives and customer needs.
Team Development:
Coach and develop team members; oversee prioritization of work and delivery of outcomes; build capabilities to meet evolving marketing needs.
Lifecycle Marketing:
Design and implement programs for onboarding, activation, cross-sell, and retention across digital and offline channels.
Personalization & Segmentation:
Use customer data and behavioral insights to create targeted campaigns that drive engagement and product adoption.
Campaign Execution:
Oversee end-to-end execution of multi-channel campaigns (email, web, direct mail, digital media) ensuring timely delivery and compliance.
Performance Optimization:
Establish KPIs, monitor results, and apply insights to continuously improve programs.
Cross-Functional Collaboration:
Partner with Marketing, Product, Analytics, Digital, and Sales teams to align engagement strategies with enterprise goals.
Resource Management:
Understand team capacity and throughput; collaborate with leadership on resource allocation.
Compliance & Risk Management:
Ensure all campaigns adhere to regulatory standards and internal risk policies.
Thought Leadership:
Stay current on industry best practices and emerging trends in customer engagement and loyalty marketing.
Quality Control:
Provide oversight for customer-facing communications to ensure consistency, accuracy, and brand alignment.
Managerial/Supervisory Responsibilities Leads a team of individual contributors.
Education and Experience Required Bachelor's Degree
7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
2 years managerial experience
Proven experience in customer engagement, retention, or lifecycle marketing.
Demonstrated ability to develop talent and manage team performance.
Strong analytical skills and experience with data-driven decision-making.
Ability to resolve escalated issues and complex problems independently.
Senior-level technical expertise and independent judgment in area of responsibility.
Location Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
#J-18808-Ljbffr