BD (Tissuemed Ltd)
Sr. Global Marketing Manager, Integrated Microbiology Solutions
BD (Tissuemed Ltd), Baltimore, Maryland, United States
Sr. Global Marketing Manager, Integrated Microbiology Solutions
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The makers of possible
Job Description Summary We are looking for a seasoned Global Marketing Manager to lead the Integrated Microbiology Solutions (IMS) strategy and drive global execution of our informatics-focused offerings. The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the IMS.
Key Responsibilities
Support the global strategy evolution and execution of IMS by deploying best-in-class marketing practices for the informatics ecosystem strategy, segmentation, targeting, positioning, and messaging (including value messages) to deliver differentiated value for BD and our customers.
Develop and execute go‑to‑market strategies, deploying customer engagement models such as KPI‑driven frameworks, value‑based adoption programs, and lifecycle marketing approaches to drive sustained growth and customer success.
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, acquire and retain customers with IMS. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, and category share growth.
Support the development of a global marketing/launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, ensuring pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions.
Utilize insights gained from market intelligence to inform marketing and business development strategies, as applicable.
Collaborate across global platforms to ensure alignment of the informatics strategy and effectively execute the IMS vision, strategy and plan. This role requires significant ability to influence without authority across multiple product platforms and global functions.
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to position BD for success with IMS and informatics.
Champion brand strategy within the organization.
Ensure compliance with BD policies, procedures, and practice.
Flexibility to travel approximately 15% – 20% of the time with some potential global travel.
Requirements
Minimum of 5 years in product and/or marketing management, with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics/life sciences market, as well as sales, operations, and marketing functions.
The ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Demonstrated experience in solution selling and consultative selling approaches, with proven ability to engage customers through value‑based conversations, uncover needs, and position differentiated solutions that drive adoption and measurable outcomes.
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization, planning, goal setting, analytical and problem‑solving; demonstrated ability to work and thrive in a matrixed environment.
Results‑oriented, with the ability to multi‑task and manage and drive the completion of multiple competing projects across functions and regions.
Global experience is preferred.
Education
Bachelor’s degree required, preferably in Life Sciences. MBA is desired.
Flexibility to travel approximately 15% – 20% of the time, with some potential global travel.
Workplace accommodations will be considered pursuant to applicable law under BD’s Workplace Accommodations Policy.
Employment may be contingent upon proof of full vaccination against COVID‑19, depending on location.
Benefits and compensation details are available on our Careers Site.
Salary Range: $121,700.00 – $200,700.00 USD per year.
Seniority level: Mid‑Senior level – Full‑time. Job function: Marketing and Sales. Industry: Medical Equipment Manufacturing.
We are an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Why Join Us? At BD, you’ll discover a culture where you can learn, grow, and thrive while making a difference in the lives of patients worldwide.
#J-18808-Ljbffr
The makers of possible
Job Description Summary We are looking for a seasoned Global Marketing Manager to lead the Integrated Microbiology Solutions (IMS) strategy and drive global execution of our informatics-focused offerings. The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the IMS.
Key Responsibilities
Support the global strategy evolution and execution of IMS by deploying best-in-class marketing practices for the informatics ecosystem strategy, segmentation, targeting, positioning, and messaging (including value messages) to deliver differentiated value for BD and our customers.
Develop and execute go‑to‑market strategies, deploying customer engagement models such as KPI‑driven frameworks, value‑based adoption programs, and lifecycle marketing approaches to drive sustained growth and customer success.
Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best positioned to drive adoption, acquire and retain customers with IMS. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, and category share growth.
Support the development of a global marketing/launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, ensuring pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions.
Utilize insights gained from market intelligence to inform marketing and business development strategies, as applicable.
Collaborate across global platforms to ensure alignment of the informatics strategy and effectively execute the IMS vision, strategy and plan. This role requires significant ability to influence without authority across multiple product platforms and global functions.
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to position BD for success with IMS and informatics.
Champion brand strategy within the organization.
Ensure compliance with BD policies, procedures, and practice.
Flexibility to travel approximately 15% – 20% of the time with some potential global travel.
Requirements
Minimum of 5 years in product and/or marketing management, with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, go‑to‑market models and strategies.
Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics/life sciences market, as well as sales, operations, and marketing functions.
The ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits to inform strategies and tactical execution.
Demonstrated experience in solution selling and consultative selling approaches, with proven ability to engage customers through value‑based conversations, uncover needs, and position differentiated solutions that drive adoption and measurable outcomes.
Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization, planning, goal setting, analytical and problem‑solving; demonstrated ability to work and thrive in a matrixed environment.
Results‑oriented, with the ability to multi‑task and manage and drive the completion of multiple competing projects across functions and regions.
Global experience is preferred.
Education
Bachelor’s degree required, preferably in Life Sciences. MBA is desired.
Flexibility to travel approximately 15% – 20% of the time, with some potential global travel.
Workplace accommodations will be considered pursuant to applicable law under BD’s Workplace Accommodations Policy.
Employment may be contingent upon proof of full vaccination against COVID‑19, depending on location.
Benefits and compensation details are available on our Careers Site.
Salary Range: $121,700.00 – $200,700.00 USD per year.
Seniority level: Mid‑Senior level – Full‑time. Job function: Marketing and Sales. Industry: Medical Equipment Manufacturing.
We are an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Why Join Us? At BD, you’ll discover a culture where you can learn, grow, and thrive while making a difference in the lives of patients worldwide.
#J-18808-Ljbffr