Adobe
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Sr Product Marketing Manager
role at
Adobe .
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity.
What You’ll Do
Develop a deep understanding of image creation and editing workflows across creator segments.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Translate insights into actionable strategic recommendations.
Partner closely with Firefly product teams to shape the roadmap for image generation and editing features.
Advocate for creator needs and ensure our AI tools deliver intuitive, high‑impact experiences.
Work hand‑in‑hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and conversion.
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
Craft compelling value propositions and product narratives for Firefly’s image generation and editing capabilities.
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
Contribute to launch planning and execution for new image generation and editing features.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns.
Stay ahead of generative AI trends and represent Firefly in internal and external forums.
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.
What You’ll Bring
8+ years of experience in product marketing, product management, or strategy roles—preferably in creative tools, AI, or imaging technologies.
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
Exceptional communication and storytelling abilities.
Proven success influencing product roadmaps and driving cross‑functional alignment.
Passion for creativity, design, and emerging technologies.
BA/BS in Marketing, Business or a related field (preferred) OR 8+ years of product marketing OR equivalent practical experience.
Compensation The U.S. pay range for this position is $120,700 – $213,400 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience.
State‑Specific Notices California:
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536‑3015.
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Sr Product Marketing Manager
role at
Adobe .
Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity.
What You’ll Do
Develop a deep understanding of image creation and editing workflows across creator segments.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Translate insights into actionable strategic recommendations.
Partner closely with Firefly product teams to shape the roadmap for image generation and editing features.
Advocate for creator needs and ensure our AI tools deliver intuitive, high‑impact experiences.
Work hand‑in‑hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and conversion.
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
Craft compelling value propositions and product narratives for Firefly’s image generation and editing capabilities.
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
Contribute to launch planning and execution for new image generation and editing features.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns.
Stay ahead of generative AI trends and represent Firefly in internal and external forums.
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.
What You’ll Bring
8+ years of experience in product marketing, product management, or strategy roles—preferably in creative tools, AI, or imaging technologies.
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
Exceptional communication and storytelling abilities.
Proven success influencing product roadmaps and driving cross‑functional alignment.
Passion for creativity, design, and emerging technologies.
BA/BS in Marketing, Business or a related field (preferred) OR 8+ years of product marketing OR equivalent practical experience.
Compensation The U.S. pay range for this position is $120,700 – $213,400 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience.
State‑Specific Notices California:
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536‑3015.
#J-18808-Ljbffr