Marketing Associate – B2B Consulting
Join Metis Strategy to build and scale a modern marketing engine that amplifies thought leadership, deepens executive engagement, and supports growth in a fast‑paced consulting environment.
Metis Strategy is a strategy and management consulting firm that has operated with a single focus since 2001: To influence and advise the senior‑most technology executives at the world’s most renowned companies on their toughest issues at the intersection of business, technology, and innovation.
In our 20+ year history, we have earned a reputation for helping Fortune 500 and Global 1000 companies meet their most critical business objectives through tailored engagements, media platforms, and executive events. Recognized as a Great Place to Work, one of the Best Boutique Consulting Firms in North America, and among the Fastest Growing Companies in the Americas, Metis serves clients across the United States and internationally.
Responsibilities
Content & Campaigns
- Launch and manage multi‑channel campaigns across LinkedIn, email, and web.
- Collaborate with consulting teams and subject matter experts to transform insights into compelling, client‑facing narratives (case studies, blogs, frameworks, success stories).
- Repurpose consulting insights, case studies, and thought leadership into scalable assets (articles, infographics, carousels, short‑form video, and social tiles).
- Draft, edit, and QA copy for emails, landing pages, social, and speaker/event promotions; ensure brand voice and editorial quality.
Marketing Ops & Data
- Own day‑to‑day CRM and marketing automation hygiene (expansion, enrichment, segmentation, dedupe) and maintain opt‑in/compliance.
- Use the CRM to build targeted outreach lists for events and email campaigns; analyze engagement data to surface insights.
- Track and report on campaign KPIs, run A/B testing, and drive continuous optimization.
Design Stewardship
- Design high‑impact visual assets and templates, translating complex consulting concepts into engaging, easy‑to‑understand visuals for external promotion.
- Ensure consistent branding across campaigns, events, and client‑facing collateral.
- Partner with freelancers for higher‑end design/video needs.
Business Development Alignment
- Partner with Growth and Client teams to align marketing campaigns with account pursuits and pipeline priorities.
- Build and execute account‑based marketing programs and nurture journeys to accelerate the pipeline.
- Support business development initiatives by preparing executive research packets, event attendee briefings, and prospecting materials.
- Conduct ad hoc analysis and research (market, competitive, or client‑specific) to support business development conversations and strategic growth initiatives.
Events & Executive Programs
- Promote Metis Strategy summits, dinners, and trainings (pre‑event outreach, landing pages, speaker assets) and execute post‑event nurture to convert interest to meetings.
- Support client‑facing events with marketing collateral, speaker promotion, and post‑event insights distribution.
- Coordinate closely with Growth and Client teams to ensure event insights are captured, documented, and distributed to enable follow‑up business development activity.
Market Research & Insights
- Conduct market and competitive research to inform positioning, campaign strategy, and executive engagement opportunities.
- Monitor industry trends and competitor activity to identify opportunities to differentiate Metis Strategy’s brand.
- Feed insights back to partners and consultants to sharpen go‑to‑market strategies.
Qualifications & Expectations
- 3–5 years of B2B marketing experience, ideally in consulting, professional services, or growth‑stage firms servicing executive audiences.
- Demonstrated ability to run multi‑channel and account‑based campaigns that deliver measurable results.
- Ability to map and understand the technology‑executive customer journey and priorities.
- High EQ and audience empathy; you “speak executive,” simplify complexity, and tailor messages for busy senior technology leaders.
- Outcome‑oriented with a thoughtful balance of the art and science of marketing.
- Proficiency in graphic design tools (Adobe Creative Suite, Canva, PowerPoint) with a strong portfolio of visual assets for LinkedIn and B2B campaigns.
- Experience creating visual templates, infographics, and data visualizations that communicate complex business or technology ideas.
- Familiarity with marketing automation platforms, CRM tools, and analytics dashboards.
- Proven project management and organizational skills; ability to manage multiple priorities and deadlines.
- Experience with event marketing and executive audience development.
- Entrepreneurial, hands‑on mentality and a bias for action.
Benefits & Compensation
The standard base pay range for this role is $90,000 – $125,000 annually . This position is also eligible for bonus compensation. Additional benefits include comprehensive medical, dental, and vision insurance, parental leave, family benefits, retirement contributions, paid time off, and more. Compensation and benefits are competitive and will be commensurate with each individual candidate’s qualifications and relevant work experience. Eligibility to work in the U.S. without sponsorship is preferred.
Why Join Metis Strategy
This role is a chance to build something new. As the firm’s first full‑time marketing hire, you will shape the systems, processes, and creative standards that define how Metis Strategy shows up in the market. You’ll own meaningful decisions, from message‑market fit to journey design, and see your work translate directly into executive engagement and revenue outcomes. In addition to individual professional growth, this role offers the unique opportunity to influence the trajectory of a growing consulting brand.
Application Requirements
- Your resume.
- 2–3 work samples (campaign reports, email journeys, or design samples).