Sr. Product Marketing Manager, Audience Development Marketing
As a Sr. Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and execution for Amazon Music artist, content, and music industry fan experiences. We are seeking a seasoned product marketer who is creative, strategic, and has a core understanding of the optimal customer mobile app experience. You will work cross‑functionally with product managers to set the product roadmap, develop and launch new product features that surprise, delight, and engage our customers. You will also collaborate with other marketing teams (social, brand, paid marketing channels, promotions, etc.) to develop global GTM strategies that drive feature awareness, adoption, and retention across all devices.
This role is highly visible and requires comfort with ambiguity, earning trust with cross‑functional teams and leaders, influencing up and across, and juggling multiple priorities simultaneously in a fast‑paced dynamic environment. The candidate must be a great oral and written communicator and possess high levels of creativity, independence, backbone, flexibility, and attention to detail. The role will be global, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and adhere to local regulations.
Key job responsibilities
- Develop and deliver GTM strategies and frameworks that are scalable and repeatable across various product feature launches
- Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
- Oversee strategy, execution, and performance of cross‑channel global marketing plans to build awareness, adoption, and engagement of key features
- Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
- Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
- Develop compelling GTM creative assets (video, social, Owned & Operated) working cross‑functionally with creative designers
- Provide copywriting guidance and advocate for the optimal customer experience when working on UX design with product teams
- Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product
Basic Qualifications
- 6+ years of professional non‑internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross‑functional marketing programs
- Experience leading go‑to‑market for consumer software or hardware product launches
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Compensation: The base pay for this position ranges from $128,600 per year in our lowest geographic market up to $212,600 per year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Additional compensation may include equity, sign‑on payments, and other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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