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About Gradial
Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.
Role Overview
As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every program runs efficiently, tracks accurately, and converts effectively. You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.
Responsibilities
- Own HubSpot automation, workflows, and lifecycle management
- Maintain clean, segmented data and lead routing across systems
- Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
- Build and optimize nurture programs, newsletters, and landing pages that drive conversion
- Write and test campaign and email copy aligned to buyer stages
- Develop dashboards and reports to track funnel health and campaign performance
- Partner with Sales on lead flow, scoring, and handoff alignment
- Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
- Test and iterate for continuous improvement and scalable growth
Requirements
- 3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
- Hands‑on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
- Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
- Strong copywriting skills for lifecycle and nurture programs
- Analytical mindset with proficiency in funnel reporting and conversion tracking
- Organized, detail‑oriented, and comfortable in a fast‑paced startup environment
Desirable Attributes
- Experience building lead scoring and lifecycle automation
- Familiarity with CRM data flow between marketing and sales tools
- Knowledge of email deliverability and A/B testing best practices
Salary and Benefits
The base salary range for this position is $125,000 – $150,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401(k) retirement plan, paid time off, paid sick leave and other employee wellness programs.
AI Literacy & Interviewing Tools
As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
What We Offer
- Competitive salary and meaningful equity
- Comprehensive health, dental and vision coverage
- Fast‑paced environment with flexibility and ownership
- Real impact, zero bureaucracy
- A front‑row seat to building category‑defining AI infrastructure
Referrals
Referrals increase your chances of interviewing at Gradial by 2x.
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Industries
Real Estate, Financial Services, and Capital Markets
Privacy Policy
By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws. If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
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