Ground Floor is hiring: Digital Graphic Designer in Baton Rouge

Digital Graphic Designer

Groundfloor, a hyper-growth wealthtech company based in Atlanta, is seeking a Digital Graphic Designer who specializes in creating high-performing, conversion-optimized marketing assets at scale. You'll be the creative engine behind our digital marketing campaigns, producing multiple asset variations for paid display ads, banners, email campaigns, landing pages, and social media advertising. With a data-driven design approach and rapid iteration mindset, you'll create assets that don't just look greatthey drive measurable results.

As a Digital Graphic Designer at Groundfloor, you'll partner closely with our Director of Marketing to bring campaign concepts to life across all digital channels. You'll design with conversion in mind, create multiple variations for A/B testing, optimize assets based on performance data, and work at the speed required by modern performance marketing. If you're passionate about using design that drives impact and thrive in a fast-paced, test-and-learn environment, we want to hear from you.

Groundfloor is a remote-friendly company that values high-quality, low-ego collaboration and a growth hacker mindset. Join us and help make wealth-building accessible to everyone!

This job might be for you if:

• You have a strong foundation in digital design with expertise creating assets optimized for paid display advertising, banner ads, email campaigns, landing pages, and social media ads.
• You understand conversion-focused design principleshow to use visual hierarchy, compelling CTAs, trust signals, and design that enhances conversions.
• You're comfortable creating multiple asset variations quickly to support A/B testing and rapid campaign iteration5-10 ad variations for a single campaign launch doesn't intimidate you.
• You work efficiently at scale, building design systems, templates, and reusable components that allow you to produce high-quality assets quickly without sacrificing creativity.
• You're data-informedyou understand how to interpret performance metrics (CTR, conversion rate, engagement) and use that feedback to iterate and improve your designs.
• You have experience designing across platform-specific specs and constraints (Google Display Network, Meta Ads, LinkedIn Ads, email clients) and know how to optimize for each channel.
• You're comfortable collaborating directly with marketers, taking campaign briefs, asking smart questions, and turning marketing strategy into compelling visual executions.
• You have a keen eye for detail and consistently deliver pixel-perfect work that meets brand standards while optimizing for performance.

A day in the life:

• Design paid display ads and banner campaigns across multiple sizes and formats (Google Display Network, programmatic, retargeting) with multiple creative variations for A/B testing.
• Create high-converting email templates and campaigns that drive engagement and conversions, optimized for mobile and desktop viewing.
• Design targeted landing pages that align with ad campaigns and drive conversion, collaborating with developers to ensure seamless implementation.
• Produce social media ad creative for Meta (Facebook/Instagram), LinkedIn, and other platformsstatic and carousel formats optimized for each channel's best practices.
• Develop multiple A/B test variations of ads, emails, and landing pages to test different headlines, visuals, CTAs, and layouts.
• Partner closely with the Growth Marketing team to understand campaign objectives, target audiences, and key messages, translating strategy into compelling visual storytelling.
• Review performance data on your designs (CTR, conversion rates, engagement metrics) and iterate to improve results.
• Build and maintain design systems, component libraries, and templates that enable rapid asset production while maintaining brand consistency.
• Ensure all marketing assets meet brand guidelines while being optimized for conversion and channel-specific requirements.
• Adapt quickly to new campaign priorities, tight deadlines, and evolving creative needs as the marketing team tests and scales different channels.