Content Marketing Specialist Job at Lenze Italia srl in Uxbridge

Position Title

Content Marketing Specialist

Position Location

Uxbridge, MA

Position Type/Schedule

Hybrid, 4 days in office & 1 day remote

Compensation

$75,000 - $95,000 (Compensation depends on skills, knowledge, education, and experience)

Position Snapshot

The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and social media management. This individual will collaborate with global and local teams to deliver compelling, consistent messaging across channels. Using analytics, SEO, and creative storytelling, the Content Marketing Manager will optimize campaigns and support sales growth.

About you

You have at least 5 years of experience in brand or content marketing and are looking to advance in your career and grow professionally. You’re a strategic, creative thinker with a knack for crafting content that connects and drives results. You are collaborative, adaptable, and detail-focused, using data to guide decisions while keeping our brand's voice strong. Juggling priorities, staying ahead of trends and bringing fresh ideas to the table comes naturally to you. You adapt your communication style to suit your audience, and your approachable nature helps you connect easily with everyone you meet.

A day in the life

• Design and execute content marketing strategies aligned with global and local initiatives.
• Create and manage engaging content across social media and digital platforms to drive brand awareness.
• Analyze campaign performance and use data insights to optimize future strategies.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Conduct market research and competitor analysis to identify growth opportunities.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Develop internal communication materials and best practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across all channels.
• Support sales enablement through strong technical and commercial product knowledge.

What you will need

• 5+ years of previous experience in content or brand marketing, or similar role
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred
• Expertise in HubSpot (or alternative marketing automation platforms), CMS, and CRM systems.
• Familiarity with working across departments and consolidating feedback into action.
• Proven track record of successfully driving omnichannel marketing strategy.
• Strong project management & organizational skills with the ability to handle multiple tasks
  simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Proficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.
• Ability to work independently and as part of a cross-functional team.
• Experience managing external vendors (e.g., marketing agencies, freelancers, videographers, etc.) is required.
• Strong analytical skills and attention to detail.
• Creative thinker with strong problem-solving abilities.
• Excellent writing, editing, and communication skills to create compelling content and effectively collaborate with others.
• Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.
• Ability to travel with occasional overnight stays (Up to 15%)

Perks of being part of our team

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement?
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Career development opportunities

Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.