Staples, Inc.
Staples, Inc. is hiring: Head of Media and Communications in Framingham
Staples, Inc., Framingham, MA, US
Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.
You will play a pivotal role in Staples' future by strengthening and growing partnerships for Staples Media Network. Staples has developed a successful retail media network, growing at an impressive rate year over year, with room for innovation to drive scale. As the Sales Lead Emerging Accounts, you will be responsible for driving incremental revenue through scalable sales strategies across long-tail vendor accounts and agency-managed campaigns. You will lead the commercialization and adoption of self-service platforms, enabling smaller vendors and agencies to activate media campaigns efficiently while maintaining alignment with Staples broader media and merchandising goals.
This role is pivotal in expanding Staples Media Networks reach and impact, particularly among emerging and niche brands and their agency partners. You will collaborate cross-functionally with merchandising, ad operations, media planning, and external tech partners to ensure seamless execution and performance.
Partner with endemic vendors & agency/third parties to secure investment in Staples Media Network
Own the long-tail vendor and agency sales pipeline, from prospecting to onboarding and campaign activation.
Evangelize self-service platforms and tools, ensuring adoption and satisfaction across both direct and agency-led accounts
Conduct quarterly or ad hoc consultations to optimize campaign performance.
Provide feedback on platform usability and feature enhancements based on vendor and agency needs.
Strategic thinker with strong analytical and commercial acumen.
Exceptional relationship-building and stakeholder management skills.
Strong presentation and communication capabilities, including the ability to simplify complex data into actionable insights.
Proven success in sales or account management within a digital or retail media environment.
Experience managing or enabling self-service or programmatic ad platforms.
Strong understanding of digital advertising metrics, attribution, and campaign optimization.
Excellent project management and cross-functional collaboration skills.
Demonstrated ability to meet or exceed revenue targets and performance KPIs.
Bachelors degree (BA/BS) in Business, Finance, Economics, Marketing, or a related field or equivalent work experience.
~7+ years of experience in digital media and/or retail media, with a strong product or operations background.
~Experience with retail media networks, ad tech platforms, or eCommerce ecosystems.
Proficiency with Salesforce, Google Ads Manager, or comparable CRM/ad management tools.
Familiarity with API integrations, self-serve tools, and digital media automation.
Strong analytical background, with experience using data visualization tools like Tableau or Looker.
22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
~ Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
At Staples, inclusion is an action word. When we operate inclusively, diversity naturally follows. The result is a better workplace and innovative thinking that helps us exceed our customers expectations through the power of the people behind our iconic brand. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.