Sr. Manager, SEO and AI Discoverability Job at Pfizer, S.A. de C.V in New York

• United States - New York - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

As part of the Chief Marketing Organization, the Senior Manager, SEO/GEO will join the Performance Marketing team to help support Pfizer’s evolution in organic and generative search, ensuring our brands are discoverable. This role combines strategic vision with hands‑on execution, responsible for shaping how our brands show up in traditional search engines and emerging AI‑powered search experiences. The ideal candidate will bring deep expertise in SEO, a strong understanding of the evolving GEO (Generative Engine Optimization) landscape, and a passion for innovation. This individual will collaborate cross‑functionally with brand teams, analytics, content, and media to drive measurable impact and future‑proof our organic search strategy.

ROLE RESPONSIBILITIES

• SEO/GEO Strategy: Support development and execution of SEO and GEO strategies across multiple websites within the Pfizer portfolio, ensuring visibility in both traditional search engines and emerging AI‑powered search experiences.
• Analytical Insights: Use data to identify optimization opportunities and translate data into actionable insights that inform content and technical strategy.
• Cross‑Functional Collaboration: Collaborate with brand marketers, analytics, content, and paid media to implement GEO and SEO tactics aligned with business and marketing objectives.
• Performance Monitoring: Track and report on SEO performance and AI Visibility performance, including presence in AI summaries, establish benchmarks and reporting frameworks to measure impact, and communicate results to senior leadership.
• Monitor Industry Trends: Monitor and evaluate AI search trends, evolving SERP formats, and algorithm changes, proactively adjusting strategies.
• Innovate: Drive innovation through partnership with platform vendors to support advanced GEO capabilities, reporting automation, and integration with analytics systems.
• Advocate & Evangelize: Serve as subject‑matter expert and internal advocate for SEO and GEO best practices, educating stakeholders and influencing decision‑making at strategic and tactical levels.

QUALIFICATIONS

• Education: BA/BS required.
• Experience: 6+ years of agency or client‑side SEO experience (Health‑care expertise preferred but not required).
• SEO Expertise: Deep expertise in SEO content and technical best practices, strategy, and implementation, including Crawlability/Accessibility, Schema Markup, Page Speed, Site Migration, Keyword Research, and Content Ideation and Optimization.
• GEO Experience: Experience optimizing for AI‑driven search experiences and generative search platforms.
• Leadership: Ability to lead and mentor junior team members, fostering growth and autonomy.
• Proven Track Record: Strong track record of adapting to algorithm shifts, SERP landscape updates, and leading data‑driven SEO campaigns resulting in growth.
• Analytical Skills: Ability to collect, analyze, and tie data to actionable next steps to drive performance and growth.
• Collaboration Skills: Experience working closely with content, analytics, and paid search teams.
• Tool Proficiency: Familiarity with BrightEdge, Conductor, Google Search Console, SEMrush, Screaming Frog, Adobe Analytics, Google Trends, and emerging AI visibility tracking tools.
• Communication: Ability to present complex topics to senior leaders and secure buy‑in from stakeholders.
• Organization & Project Management: Ability to manage projects across multiple brands without sacrificing quality.
• Curiosity: Eagerness to learn and stay updated on SEO/GEO AI visibility landscape.
• Leadership Breadth: Demonstrated ability to influence peers, develop and coach others, and oversee work to achieve meaningful outcomes.

Additional Job Information

Last Date to Apply: December 23, 2025

Work Location Assignment: NYC - Hybrid

Annual base salary ranges from $120,800.00 to $201,400.00. Eligible for Pfizer’s Global Performance Plan with bonus target 17.5% of base salary and share‑based long‑term incentive program.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

Breakthroughs that change patients’ lives

Research confirms what intuition tells us: that purpose‑driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.

Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:

“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.

“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.

“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro‑innovation/pro‑patient policies.

Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.

Our Values

To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.

Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.

Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.

Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.

Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.

Benefits at Pfizer

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.

Our Competitive Benefits Programs help our colleagues by:

• Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced‑cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
• Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
• Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a newborn, 10 days of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country‑specific programs.
• And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on‑site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.

Note: Some items refer to country‑specific programs and may vary. Relocation assistance and other local benefits may apply.