TikTok is hiring: Strategy Operations and Planning Manager, SMB Advertising in S

Strategy Operations and Planning Manager, SMB Advertising

Team Introduction: TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer‑centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

As part of the Monetization Product, the team is focused on helping to build products that enable small to medium‑size advertisers on TikTok's ad platform. We're seeking an experienced Operations Manager. We are building a team of self‑starters, motivated individuals who thrive in a fast‑paced environment. You have an appetite for learning, innovation, and are comfortable solving challenging problems, with solutions that benefit SMB teams across global regions and markets.

About the Role

Deeply understand the e‑commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product. Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry‑specific research, improve category diversity, and develop category merchandise strategies for marketing events. Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation.

Responsibilities

• Deeply understand the e‑commerce advertising clients’ industries and products, develop methodologies, and establish industry solutions.
• Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue.
• Conduct regular industry‑specific research to gain insights into industry development trends, improve category diversity, and develop category merchandise strategies for marketing events.
• Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation.

Qualifications

• Minimum qualifications:
• Bachelor’s degree or above with 3+ years of experience in digital operations.
• Excellent integrated marketing and project management skills.
• Working knowledge of apparel and accessories industry; industry‑relevant operations experience preferred.
• Strong communication and organizational coordination abilities; self‑motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities.
• Sharp data sensitivity with strong mining and insight abilities; proficient in data analysis tools such as Thinkcell/Excel.
• Medium written and oral proficiency in Mandarin required; English required to support clients in APAC and communicate with stakeholders.
• Preferred qualifications: Skilled in using data insights to inform communication strategies and measure their effectiveness.
• Strong entrepreneurial spirit capable of developing and leading a new initiative from the ground up; thrive in ambiguity.
• Experience in the apparel and accessories industry.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to create an environment that reflects the many communities we reach.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation Description (Annually): The base salary range for this position in the selected city is $128,000 - $290,160 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment.