AmaWaterways River Cruises is hiring: Senior Manager, Social Media in Calabasas

Senior Manager, Social Media AmaWaterways River Cruises is looking for a Senior Manager, Social Media who will lead the global social media strategy to elevate brand storytelling, drive engagement, and foster community across all platforms. Pay Range Base pay range: $110,000.00/yr - $120,000.00/yr. (Actual pay based on skills and experience.) Job Details Department: Marketing Reports To: Chief Marketing Officer Work Arrangement: On-Site Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing and Sales Industries: Travel Arrangements Responsibilities Social Media Strategy & Leadership Develop and execute a comprehensive social media strategy aligned with brand positioning, campaign goals, and guest engagement objectives. Lead platform-specific strategies for Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and emerging channels. Define and evolve the brand voice and visual identity across social platforms. Partner with Brand and Creative teams to ensure storytelling consistency and high-quality content production. Content Planning & Community Engagement Oversee editorial calendar planning, including campaign launches, seasonal promotions, and real‑time engagement. Lead community management strategy, ensuring timely, empathetic, and brand‑aligned responses across platforms. Identify and activate user‑generated content (UGC) and brand advocates to amplify reach and authenticity. Collaborate with Guest Services and onboard teams to surface real‑time moments and guest stories. Influencer & Partnership Strategy Build and manage influencer and creator partnerships to drive awareness and engagement. Negotiate contracts, oversee content deliverables, and measure ROI of influencer campaigns. Partner with PR and Sales to align influencer efforts with media outreach and trade initiatives. Performance Measurement & Optimization Define KPIs including engagement rate, follower growth, reach, sentiment, and conversion metrics. Lead monthly and quarterly reporting, providing insights to leadership and cross‑functional teams. Use analytics tools (Sprout Social, Meta Business Suite, Google Analytics) to optimize content and audience targeting. Team Development & Cross‑Functional Collaboration Manage and mentor social media team members, including coordinators and agency partners. Lead cross‑functional workshops to educate internal teams on social media best practices and trends. Collaborate with Paid Media to ensure organic‑paid synergy and maximize campaign performance. Innovation & Trendspotting Stay ahead of platform updates, algorithm changes, and emerging content formats. Pilot new tools and approaches (AI‑generated content, social commerce, live streaming). Act as the internal champion for social media innovation and audience‑first storytelling. Supervisory Responsibilities This role will supervise one or more direct reports and/or agency partners. Qualifications Bachelor's Degree in marketing, communications, journalism, or related field; Master’s degree a plus. 5‑7 years of experience in social media strategy and execution, preferably in travel, hospitality, or luxury lifestyle. Proven success in leading social campaigns that drive engagement and brand growth. Expertise in social media tools, analytics platforms, and content creation workflows. Strong leadership, communication, and project management skills. Passion for travel, storytelling, and community building. Competencies Diversity – Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment‑free environment; Builds a diverse workforce. Ethics – Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity; Upholds organizational values. Adaptability – Adapt to changes in the work environment; Manage competing demands; Adjust approach or method to best fit the situation; Deal with frequent change. Analytical – Synthesize complex information; Collect and research data; Use intuition and experience; Design workflows and procedures. Attendance/Punctuality – Be consistently at work and on time; Ensure work responsibilities are covered when absent; Arrive at meetings on time. Business Acumen – Understand business implications of decisions; Orient to profitability; Demonstrate knowledge of market and competition; Align work with strategic goals. Change Management – Develop implementation plans; Communicate changes effectively; Build commitment and overcome resistance; Monitor transition and evaluate results. Cost Consciousness – Work within approved budget; Develop and implement cost‑saving measures; Contribute to profits and revenue; Conserve resources. Customer Service – Manage difficult or emotional customer situations; Respond promptly to customer needs; Solicit feedback to improve service; Meet commitments. Delegation – Delegate work assignments; Match responsibility to the person; Give authority to work independently; Set expectations and monitor delegated activities; Provide recognition for results. Dependability – Follow instructions; Respond to management direction; Take responsibility for own actions; Keep commitments; Commit to long hours when necessary; Complete tasks on time or notify a plan. Design – Generate creative solutions; Translate concepts into images; Use feedback to modify designs; Apply design principles; Demonstrate attention to detail. Initiative – Volunteer readily; Undertake self‑development activities; Seek increased responsibilities; Take independent actions and calculated risks. Innovation – Display original thinking and creativity; Meet challenges with resourcefulness; Generate suggestions for improvement; Develop innovative approaches; Present ideas to gain attention. Interpersonal Skills – Solve conflict, not blame; Maintain confidentiality; Listen without interrupting; Keep emotions under control; Remain open to new ideas. Judgment – Make decisions; Provide sound and accurate judgment; Support and explain reasoning; Include appropriate people; Make timely decisions. Leadership – Inspire and motivate others; Influence actions and opinions; Accept feedback; Recognize others. Managing People – Involve staff in planning and decision‑making; Provide performance feedback; Develop skills and encourage growth; Foster quality focus; Improve processes. Motivation – Set and achieve challenging goals; Demonstrate persistence; Measure self against excellence; Take calculated risks. Oral Communication – Speak clearly and persuasively; Listen and clarify; Respond to questions. Organizational Support – Follow policies and procedures; Complete tasks correctly and on time; Support organization’s values. Planning/Organizing – Prioritize and plan work activities; Use time efficiently; Set goals and objectives; Schedule and develop realistic action plans. Problem Solving – Identify and resolve problems; Gather and analyze information; Develop alternative solutions; Work well in group problem solving. Professionalism – Approach others tactfully; Handle pressure well; Treat others with respect; Follow through on commitments. Project Management – Plan projects; Coordinate; Communicate; Complete on time and budget; Manage team activities. Quality – Demonstrate accuracy and thoroughness; Improve quality with feedback. Quality Management – Improve quality through accuracy and thoroughness. Quantity – Meet productivity standards; Complete tasks timely; Increase productivity. Safety and Security – Observe procedures; Handle potentially unsafe conditions. Strategic Thinking – Develop strategies; Understand strengths; Analyze market; Identify threats and opportunities; Adapt strategy. Teamwork – Balance team and individual responsibilities; Provide feedback; Build morale. Technical Skills – Develop skills; Pursue training; Share expertise. Visionary Leadership – Display passion and optimism; Inspire respect; Mobilize team. Written Communication – Write clearly; Edit for spelling; Present data. Physical Demands And Work Environment Occasionally required to stand Occasionally required to walk Continually required to sit Continually required to utilize hand and finger dexterity Occasionally required to climb, balance, bend, stoop, kneel or crawl Frequently required to talk or hear Noise level in the work environment is usually moderate Employee must occasionally lift and/or move up to 10 pounds Vision: close vision; color vision #J-18808-Ljbffr