Alkermes
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Sr Director, Marketing ARISTADA
role at
Alkermes
The Senior Director is responsible for developing and implementing strategies and programs to ensure the successful commercialization of ARISTADA and ARISTADA INITIO, part of the Alkermes Psychiatry Franchise. The Senior Director will serve as the marketing lead for ARISTADA, driving brand positioning and messaging and guiding the organization in identifying HCP and patient needs, as well as the brand lead for the ARISTADA program team. This is a Hybrid position, based in Waltham, MA.
Responsibilities Strategy & Execution
Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross‑functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance.
Collaborate closely with field‑based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital).
Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs.
Lead the development and execution of the annual cross‑functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence.
Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives.
Team Leadership & Organizational
Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed.
Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross‑functional workstreams to develop materials and messaging for HCPs and patients.
Serve as a thought partner to the Commercial leadership, contributing to long‑term planning and commercial model design.
Customer Insights & Brand Development
Own the development of robust, insight‑driven HCP and patient journeys.
Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies.
Partner with key vendors and lead the development of branded and unbranded content.
Omnichannel Strategy & Execution
Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer‑to‑peer engagement, and conferences.
Ensure brand consistency and customer‑centricity across all touchpoints.
Operational Excellence & Governance
Manage the brand budget and ensure the on‑time, compliant delivery of marketing initiatives.
Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes.
Ensure compliance with regulatory guidelines.
Qualifications Basic Qualifications
Bachelor’s degree in healthcare or a related field required; MBA or relevant advanced degree preferred.
10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing.
Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S.
Strong leadership experience, including team building, mentoring, and cross‑functional collaboration.
Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment.
Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities.
Excellent communication, influence, and presentation skills with executive presence.
Preferred Qualifications
Experience in start‑up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure.
Passion for improving the lives of patients with serious, underserved conditions.
What We Offer
A highly collaborative, mission‑driven culture that values innovation, speed, and accountability.
Competitive compensation, equity participation, and comprehensive benefits.
The annual base salary for this position ranges from $250,000 to $280,000. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
About Us Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult‑to‑treat psychiatric and neurological disorders. A fully‑integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E‑Verify employer.
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Sr Director, Marketing ARISTADA
role at
Alkermes
The Senior Director is responsible for developing and implementing strategies and programs to ensure the successful commercialization of ARISTADA and ARISTADA INITIO, part of the Alkermes Psychiatry Franchise. The Senior Director will serve as the marketing lead for ARISTADA, driving brand positioning and messaging and guiding the organization in identifying HCP and patient needs, as well as the brand lead for the ARISTADA program team. This is a Hybrid position, based in Waltham, MA.
Responsibilities Strategy & Execution
Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross‑functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance.
Collaborate closely with field‑based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital).
Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs.
Lead the development and execution of the annual cross‑functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence.
Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives.
Team Leadership & Organizational
Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed.
Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross‑functional workstreams to develop materials and messaging for HCPs and patients.
Serve as a thought partner to the Commercial leadership, contributing to long‑term planning and commercial model design.
Customer Insights & Brand Development
Own the development of robust, insight‑driven HCP and patient journeys.
Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies.
Partner with key vendors and lead the development of branded and unbranded content.
Omnichannel Strategy & Execution
Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer‑to‑peer engagement, and conferences.
Ensure brand consistency and customer‑centricity across all touchpoints.
Operational Excellence & Governance
Manage the brand budget and ensure the on‑time, compliant delivery of marketing initiatives.
Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes.
Ensure compliance with regulatory guidelines.
Qualifications Basic Qualifications
Bachelor’s degree in healthcare or a related field required; MBA or relevant advanced degree preferred.
10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing.
Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S.
Strong leadership experience, including team building, mentoring, and cross‑functional collaboration.
Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment.
Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities.
Excellent communication, influence, and presentation skills with executive presence.
Preferred Qualifications
Experience in start‑up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure.
Passion for improving the lives of patients with serious, underserved conditions.
What We Offer
A highly collaborative, mission‑driven culture that values innovation, speed, and accountability.
Competitive compensation, equity participation, and comprehensive benefits.
The annual base salary for this position ranges from $250,000 to $280,000. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here
About Us Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult‑to‑treat psychiatric and neurological disorders. A fully‑integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E‑Verify employer.
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