Salesforce is hiring: SMB Social & Influencer Marketing Manager in San Francisco

SMB Social & Influencer Marketing Manager

Salesforce is looking for a social media manager to activate, educate, and inspire audiences for our small-medium sized business (SMB) segment. As our social lead, this role serves as the brand custodian and social champion, driving social strategy and execution that grows our audience and engagement. This is a key role on a team that is paving the way to grow our brand in this key business segment.

Responsibilities

• Social media strategy and planning: Develop and execute the organic social media strategy and editorial calendar for the SMB segment across all relevant channels, including social plans for product launches, events, and key initiatives.
• Content management: Create, edit, and publish engaging, on-brand social media content across all platforms.
• Campaign execution and community management: Manage the day-to-day execution of the organic social media calendar, including content ideation, publishing, and active community management.
• Influencer marketing: Lead influencer marketing initiatives, collaborating with external partners to co-create and promote content and events.
• Cross-functional collaboration: Partner with cross-functional teams (Product Marketing, Demand Generation, Events, Content, and Creative) to identify content opportunities and execute integrated social campaigns.
• Performance analysis: Analyze and report on social media performance, providing data-driven recommendations and insights to internal stakeholders and partners for continuous improvement.
• Pioneer new approaches: Monitor the social landscape, identify emerging trends, competitor activities, and platform innovations to inform and adjust strategy.

Qualifications

• 5+ years experience managing social media marketing for a leading brand, ideally with experience marketing to the SMB audience.
• Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
• Exceptional writing skills and ability to craft compelling posts for complex stories.
• Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns.
• Creative thinker with an innate visual aesthetic.
• Strong stakeholder management and project management skills.
• Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content such as Canva, Adobe Suite, and CapCut.
• Willingness to adapt and flex as our team\'s needs and priorities evolve.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. In the United States, compensation offered will be determined by factors such as location, job level, knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at: https://www.salesforcebenefits.com. Salesforce will consider for employment qualified applicants with arrest and conviction records in accordance with applicable laws.

Salary and Location Details

For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900. For California-based roles, the base salary hiring range for this position is $138,800 to $190,900. Other location and role postings may show different ranges.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Software Development, IT Services and IT Consulting, and Technology, Information and Internet

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