Manager, Public Relations/Partnerships - Pottery Barn Kids & Teen Job at Pottery

Manager, Public Relations/Partnerships – Pottery Barn Kids & Teen

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Role Overview

Williams‑Sonoma, Inc. is seeking a Public Relations Manager to serve the Pottery Barn Kids and Pottery Barn Teen brands. The Public Relations Manager will oversee brand collaborations, execute celebrity partnerships, create the brands' PR strategies and act as the primary contact for all media inquiries. The ideal candidate will be an experienced public relations professional with extensive partnership experience.

Responsibilities

• Manage all aspects of brand collaborations, from initial outreach to contract negotiation to project management to launch, ensuring consistency with brand values and objectives.
• Evaluate opportunities for collaborations and proactively pitch both celebrity partners and brand collaborations on an ongoing basis.
• Create and manage PR budgets for the fiscal year that strategically align with brand initiatives and maximize budget efficiency to deliver cost savings.
• Lead the creation of compelling press materials, including press releases, media kits, and pitches that further the brand voice and vision.
• Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies.
• Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator.
• Act as company spokesperson for media opportunities when appropriate.
• Mentor and develop junior PR team members, fostering a collaborative and innovative work environment.
• Partner closely with Corporate Communications and Legal on any crisis communication on an as‑needed basis.
• Foster relationships with national press, including digital, print and broadcast outlets.
• Plan seasonal press strategies and media previews.
• Work closely with cross‑channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches.
• Develop compelling PR recaps to showcase weekly, quarterly and yearly results.

Qualifications

A minimum of eight years of experience in partnerships, consumer public relations and the retail sector. The candidate is an excellent communicator with experience serving as a company spokesperson and established relationships with top‑level media contacts.

Expertise in project management for partnerships, media relations, event planning, public relations writing, budget planning and forecasting is required. General marketing and advertising experience is a strong plus. The candidate must be a flexible and creative self‑starter who can manage multiple projects at once.

• 8+ years of experience, preferably with both agency and in‑house teams
• Proven ability to advise cross‑functional partner communications strategy aligned to business objectives
• Comfort and experience working closely with executive management team
• Experience with media relations
• Independent, self‑sufficient work ethic
• Exceptional initiative & follow‑through skills
• Creative, strategic and analytical thinking
• Thoughtful leadership within PR discipline and with the business
• Ability to act as primary company spokesperson; comfortable in both broadcast and print media interviews
• Strong consumer media relations skills with proven program results
• Partnership management experience
• Ability to work cross‑functionally across various business functions
• Results‑focused approach
• Ability to handle multiple projects simultaneously
• Ability to recommend and initiate work and projects with minimal direction
• Skilled user of Microsoft Office (Word, Outlook, Excel, PowerPoint)
• Experience with MuckRack media monitoring services
• Bachelor’s degree in journalism, communications, or public relations is a plus

EEO Statement

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Compensation and Benefits

The expected starting pay range for this position is $110,000 - $120,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components such as benefits, paid time off, merit, and bonus opportunities.

Williams‑Sonoma, Inc. will not commence an immigration case or sponsor an individual for this position at this time (e.g., H‑1B or other employment‑based immigration). This role is not eligible for relocation assistance.

About Us

Founded in 1956, Williams‑Sonoma, Inc. is the premier specialty retailer of high‑quality products for the kitchen and home in the United States. Our family of brands includes Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. We offer beautifully designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and outdoor spaces. We are a multi‑brand, multi‑channel, global enterprise supported by state‑of‑the‑art technology and some of the most talented teams in retailing, consistently driven by a passion for high‑quality products, functional design, outstanding customer service, and community impact.