SalaryGuide
Responsibilities
Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs Oversee brand development, brand audit visual identity, tone of voice, and customer experience Lead cross-functional collaboration across departments and external vendors Lead creation of compelling healthcare content tailored to clinicians, providers, and patients Oversee development of whitepapers, eBooks, case studies, websites blogs prescription guides, and print collaterals with AI-assisted copy and layout generation Drive SEO and SEM strategies using keyword clustering and dynamic content optimization Serve as the brand’s primary media spokesperson and strategist Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles Requirements
Bachelor’s or master’s degree in marketing, Communications, PR, or related field (MBA preferred) 5+ years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences Proven track record in marketing leadership, PR execution, and campaign success Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.) Excellent writing, storytelling, and content development skills—both clinical and end user-facing Skilled in Google AdWords, Meta Business Suite, SEO/SEM, CRM management, and marketing automation Experience managing teams, budgets, vendors, and analytics dashboards Strong interpersonal, public speaking, and networking abilities Benefits
401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off
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Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs Oversee brand development, brand audit visual identity, tone of voice, and customer experience Lead cross-functional collaboration across departments and external vendors Lead creation of compelling healthcare content tailored to clinicians, providers, and patients Oversee development of whitepapers, eBooks, case studies, websites blogs prescription guides, and print collaterals with AI-assisted copy and layout generation Drive SEO and SEM strategies using keyword clustering and dynamic content optimization Serve as the brand’s primary media spokesperson and strategist Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles Requirements
Bachelor’s or master’s degree in marketing, Communications, PR, or related field (MBA preferred) 5+ years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences Proven track record in marketing leadership, PR execution, and campaign success Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.) Excellent writing, storytelling, and content development skills—both clinical and end user-facing Skilled in Google AdWords, Meta Business Suite, SEO/SEM, CRM management, and marketing automation Experience managing teams, budgets, vendors, and analytics dashboards Strong interpersonal, public speaking, and networking abilities Benefits
401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off
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