Ferrero International S.A.
Assistant Digital Marketing Manager
Ferrero International S.A., Chicago, Illinois, United States, 60290
# Assistant Digital Marketing Manager###### Share this job opportunityFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.* Well understand Kinder brand objectives and support senior digital manager to define local digital communication strategies* Manage agencies to ensure excellent deployment of digital communication strategy* Collaborate with Kinder brand managers to build end-to-end digital campaigns (paid ads, own platforms, earned media) to drive brand awareness, engagement and conversions in right consumer touchpoints and achieve business goals.* Collaborate with SBD team to support channel activation in digital touch points* Collaborate with media team to define right touch points to optimize users’ digital journey and evaluate the effectiveness of digital paid media* Collaborate with CSU team to track social buzz of Kinder brands and relevant categories* Work with campaign agency to manage KOL contents to ensure they are fully aligned with brand guidelines* Follow global social media guidelines and support senior digital manager to adapt it to local digital environment* Manage social agencies to develop local relevant social contents on own platforms while following BPS of Kinder category* Closely work with social agencies to develop in-time contents, riding on brand relevant hot topics to drive consumer proximity* Experience in managing social media content and evaluation* Experience in using digital tracking tools / research to monitor engagement, buzz and EC performance, etc.* Experience in digital campaign execution, pre and post evaluation* Well understand various digital media platforms* Experience in FMCG marketing work, preferably in food & beverage industry* Smart communication skills to well manage multi-external agencies* Be sensitive to social trend and gags* Working experience in digital / social agency would be a plusConsumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.
Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders. #J-18808-Ljbffr
Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders. #J-18808-Ljbffr