Manager of Marketing Campaign Analytics (Consumer Banking)
Piper Companies, Mc Lean, Virginia, us, 22107
Piper Companies
is seeking a Manager of Marketing Campaign Analytics to join a leading credit union based in Mclean, VA. The Manager of Marketing Campaign Analytics will contribute to the daily analysis and reporting needs of the company through the development, maintenance, and distribution of reports. This position will be onsite 4 days per week in Mclean, VA!
Responsibilities
Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
Identify high-value customer segments to optimize marketing strategies and deposit growth
Automation & Process Optimization: Design and implement automated workflows for data collection
Data Analysis & Reporting: Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
Collaboration & Stakeholder Engagement: Partner with product and marketing teams to design targeted campaigns
Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards
Use Python and Snowflake to automate data processes
Qualifications
5+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc.
Experience in marketing data segmentation in a banking/financial services setting
Hands‑on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
Statistical analysis experience, including A/B testing, time series, and forecasting
Expertise in Data Warehouse and business intelligence-associated tools are preferred
Compensation
Salary Range: $120,000 – $140,000 depending on seniority
Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law
This job opens for applications on 12/7/25. Applications for this job will be accepted for at least 30 days from the posting date.
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is seeking a Manager of Marketing Campaign Analytics to join a leading credit union based in Mclean, VA. The Manager of Marketing Campaign Analytics will contribute to the daily analysis and reporting needs of the company through the development, maintenance, and distribution of reports. This position will be onsite 4 days per week in Mclean, VA!
Responsibilities
Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
Identify high-value customer segments to optimize marketing strategies and deposit growth
Automation & Process Optimization: Design and implement automated workflows for data collection
Data Analysis & Reporting: Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
Collaboration & Stakeholder Engagement: Partner with product and marketing teams to design targeted campaigns
Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards
Use Python and Snowflake to automate data processes
Qualifications
5+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc.
Experience in marketing data segmentation in a banking/financial services setting
Hands‑on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
Statistical analysis experience, including A/B testing, time series, and forecasting
Expertise in Data Warehouse and business intelligence-associated tools are preferred
Compensation
Salary Range: $120,000 – $140,000 depending on seniority
Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law
This job opens for applications on 12/7/25. Applications for this job will be accepted for at least 30 days from the posting date.
#J-18808-Ljbffr