LanceSoft Inc
Title:
Marketing Specialist I
Location:
Denver, CO
Duration:
6–9 months with possibility of extension
Shift:
10 hours/week (flexible based on availability and scope)
Hourly Rate:
$80.00/Hour – $90.00/Hour
Overview The Digital Marketing Contractor will support both Salesforce Marketing Cloud operations and website content management. The role requires someone who is detail-oriented, technically strong, and able to move efficiently across email production, web updates, and performance reporting. This person will help ensure smooth execution of multichannel marketing initiatives and contribute to improvements across CRM and website workflows.
Remote; Denver preferred. Option to come into the office on Tuesdays.
Key Responsibilities Salesforce Marketing Cloud (Primary Focus)
Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, logic paths, and testing.
Set up and QA Email Studio sends, including dynamic content and AMPscript (as needed).
Maintain/organize data extensions, synchronized data, and segmentation.
Support list hygiene, opt-out management, and data syncs between Sales Cloud and Marketing Cloud.
Monitor and report on campaign metrics (engagement, conversion, deliverability).
Work with internal marketing and sales teams to prioritize and execute roadmap items.
Recommend improvements for journeys, segmentation, and performance tracking.
Website Content Management (Secondary Focus)
Assist with website content updates and blog staging in Sitecore (training provided if needed).
Update text, images, links, and metadata while following accessibility and SEO best practices.
Collaborate with marketing teams to maintain accuracy and brand consistency across digital channels.
Qualifications Required Experience
3+ years of experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Contact Builder).
Comfortable working with data extensions and complex segmentation logic (SQL is a bonus).
Familiarity with Salesforce Sales Cloud and contact/lead objects.
Strong understanding of email marketing best practices including deliverability, personalization, testing, and compliance.
Excellent attention to detail and organizational skills.
Strong analytical mindset with the ability to turn data insights into action.
Self-starter with the ability to work independently and ask thoughtful questions.
Willingness to learn new platforms.
Preferred / Nice-to-Have
Experience with Sitecore or similar CMS.
Familiarity with GA4 and performance reporting.
Knowledge of SalesWings, PowerBI, or Marketing Cloud Connector
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Marketing Specialist I
Location:
Denver, CO
Duration:
6–9 months with possibility of extension
Shift:
10 hours/week (flexible based on availability and scope)
Hourly Rate:
$80.00/Hour – $90.00/Hour
Overview The Digital Marketing Contractor will support both Salesforce Marketing Cloud operations and website content management. The role requires someone who is detail-oriented, technically strong, and able to move efficiently across email production, web updates, and performance reporting. This person will help ensure smooth execution of multichannel marketing initiatives and contribute to improvements across CRM and website workflows.
Remote; Denver preferred. Option to come into the office on Tuesdays.
Key Responsibilities Salesforce Marketing Cloud (Primary Focus)
Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, logic paths, and testing.
Set up and QA Email Studio sends, including dynamic content and AMPscript (as needed).
Maintain/organize data extensions, synchronized data, and segmentation.
Support list hygiene, opt-out management, and data syncs between Sales Cloud and Marketing Cloud.
Monitor and report on campaign metrics (engagement, conversion, deliverability).
Work with internal marketing and sales teams to prioritize and execute roadmap items.
Recommend improvements for journeys, segmentation, and performance tracking.
Website Content Management (Secondary Focus)
Assist with website content updates and blog staging in Sitecore (training provided if needed).
Update text, images, links, and metadata while following accessibility and SEO best practices.
Collaborate with marketing teams to maintain accuracy and brand consistency across digital channels.
Qualifications Required Experience
3+ years of experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Contact Builder).
Comfortable working with data extensions and complex segmentation logic (SQL is a bonus).
Familiarity with Salesforce Sales Cloud and contact/lead objects.
Strong understanding of email marketing best practices including deliverability, personalization, testing, and compliance.
Excellent attention to detail and organizational skills.
Strong analytical mindset with the ability to turn data insights into action.
Self-starter with the ability to work independently and ask thoughtful questions.
Willingness to learn new platforms.
Preferred / Nice-to-Have
Experience with Sitecore or similar CMS.
Familiarity with GA4 and performance reporting.
Knowledge of SalesWings, PowerBI, or Marketing Cloud Connector
#J-18808-Ljbffr