The Black Tux
Join the
Director, Performance Marketing
role at
The Black Tux .
About The Black Tux We are reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor‑trained fit specialists, and industry‑leading customer service, The Black Tux guarantees a perfect fit every time.
About the Team In this role you’ll join the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back.
What You’ll Do
Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
Build full‑funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
Partner with creative, brand, and product/tech teams to define channel‑specific creative needs, messaging, and testing frameworks.
Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
Build attribution‑informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
Present insights and recommendations to the executive team.
Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross‑channel sequencing.
Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server‑side tracking, pixel health, feeds, etc.).
Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them.
Ensure best‑in‑class execution across campaigns, budgets, and creative operations.
Who You Are
You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
You can build the strategy, but also jump into the platforms when needed.
You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word‑of‑mouth at its core.
Perks & Benefits
Competitive medical, dental, vision, and disability plans
Option to participate in a 401(k) plan through Betterment
Open paid time off
Paid holidays + annual winter break
Monthly cell phone reimbursement
Monthly wellness stipend
Work from home set up stipend
6 weeks paid parental leave; an additional 6‑8 weeks disability leave for eligible birthing parents
One Medical and Wellhub (Gympass) membership
Employee engagement, cultural events, and trainings
Discounts on garment rental and purchases for you, your partner, and friends & family
Annual compensation review process
$155,000 - $200,000 a year
The base salary range for this position will be $155,000-$200,000. Compensation may vary based on the candidate’s skills, qualifications, and location.
Diversity, Equity, Inclusion and Belonging We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.
The Black Tux Participates in E-Verify.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Retail Apparel and Fashion
#J-18808-Ljbffr
Director, Performance Marketing
role at
The Black Tux .
About The Black Tux We are reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor‑trained fit specialists, and industry‑leading customer service, The Black Tux guarantees a perfect fit every time.
About the Team In this role you’ll join the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back.
What You’ll Do
Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
Build full‑funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
Partner with creative, brand, and product/tech teams to define channel‑specific creative needs, messaging, and testing frameworks.
Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
Build attribution‑informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
Present insights and recommendations to the executive team.
Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross‑channel sequencing.
Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server‑side tracking, pixel health, feeds, etc.).
Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them.
Ensure best‑in‑class execution across campaigns, budgets, and creative operations.
Who You Are
You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
You can build the strategy, but also jump into the platforms when needed.
You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word‑of‑mouth at its core.
Perks & Benefits
Competitive medical, dental, vision, and disability plans
Option to participate in a 401(k) plan through Betterment
Open paid time off
Paid holidays + annual winter break
Monthly cell phone reimbursement
Monthly wellness stipend
Work from home set up stipend
6 weeks paid parental leave; an additional 6‑8 weeks disability leave for eligible birthing parents
One Medical and Wellhub (Gympass) membership
Employee engagement, cultural events, and trainings
Discounts on garment rental and purchases for you, your partner, and friends & family
Annual compensation review process
$155,000 - $200,000 a year
The base salary range for this position will be $155,000-$200,000. Compensation may vary based on the candidate’s skills, qualifications, and location.
Diversity, Equity, Inclusion and Belonging We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.
The Black Tux Participates in E-Verify.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Retail Apparel and Fashion
#J-18808-Ljbffr