Winter Park Resort
Marketing Manager - Social & Content (On-site)
Winter Park Resort, Winter Park, Colorado, us, 80482
Marketing Manager - Social & Content (On-site)
Join this role at Winter Park Resort.
Who We Are At 67 miles away, Winter Park is the closest ski resort to Denver, offering access to 765,000 acres of public land. Whether you’re looking for a first winter season or a long‑term career, we have something for everyone.
Perks & Benefits
Free season pass to Winter Park and all Alterra Resorts
Discounted friends & family tickets
Medical, dental, vision, life, paid parental leave, and more for eligible employees
401(k) plan with 100% company match – up to 4%
Mental health resources for all employees
Food & beverage and retail discounts
Onsite employee childcare (availability based)
Discounted equipment rentals and pro‑deals
Position Summary Are you a strategic marketer who thrives at the intersection of creativity, data, and execution? Winter Park Resort seeks a Marketing Manager to lead initiatives across social media, paid media, and content marketing. This role blends hands‑on execution with big‑picture strategy, ensuring our brand stories connect with the right audiences at the right time and through the right channels.
The Marketing Manager will oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives, aligning closely with resort goals. They will develop integrated campaigns, optimize performance, and ensure brand consistency across all marketing touchpoints.
This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight‑driven marketing team.
Essential Duties Creative Paid Media Collaboration & Strategy
Plan, manage, and optimize paid media creative campaigns across social and digital platforms.
Use channel knowledge and insights to guide targeting, creative selection, and campaign testing.
Partner with agencies and internal teams to align paid strategies with broader marketing goals.
Monitor performance metrics, share insights, and recommend improvements to boost ROI.
Oversee a content calendar for consistent posting and timely campaign execution.
Social Media Strategy & Management
Lead development and execution of social media strategy for Winter Park Resort and Trestle Bike Park.
Manage content calendar to support campaigns, product launches, events, and brand storytelling.
Handle community engagement, fostering guest relationships and protecting brand voice.
Collaborate with Content, PR, and other partners to produce compelling content.
Stay current on platform trends and test new formats and strategies.
Content Development & Distribution
Oversee creation and distribution of blog, web, and supporting copy that drives traffic and enhances SEO.
Ensure content supports social and paid efforts while maintaining brand alignment.
Partner with product and events teams to highlight seasonal offers and promotions.
Collaborate with creative and photo/video teams to guarantee high‑quality content.
Messaging & Copywriting
Write and edit copy for ads, social posts, blogs, email, and web.
Provide messaging frameworks and templates for consistency across campaigns and products.
Support internal or freelance contributors with direction and editing.
Analytics & Optimization
Use analytics platforms (Meta Business Suite, Sprout, Google Analytics, Tableau) to monitor performance.
Deliver regular KPI, engagement, and revenue impact reports.
Apply insights to refine strategies and optimize results.
Leadership
Manage, mentor, and develop the Social Media & Content Specialist.
Foster a collaborative, creative, and accountable marketing culture.
Partner cross‑functionally with operations, product, PR, and guest services.
Lead marketing initiatives from concept through execution, ensuring alignment with resort goals.
Success Factors
Strong social media expertise with paid media knowledge.
Analytical thinker who uses insights for strategy and execution.
Balance big‑picture planning with day‑to‑day delivery.
Collaborative and effective across teams, agencies, and partners.
Clear, adaptable communicator in writing and speaking.
Creative problem solver testing new ideas.
Supportive leader who develops and motivates team members.
Consistent steward of brand voice and identity.
Experience & Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
5+ years of experience in social media management, messaging, and professional marketing.
Experience in hospitality, travel, or experiential brands preferred.
Passion for outdoor activities and strong connection to mountain lifestyle highly desirable.
Wage Salary Range: $67K to $76K annually. Actual pay will vary based on experience, education, and responsibilities.
Physical Requirements
Able to lift, carry, or otherwise move a minimum of 40 pounds occasionally.
Manual dexterity to operate computer and common office equipment constantly.
Auditory and visual acuity to operate computers, phones, and mobile devices constantly.
Work extended periods sitting, bending, reaching, and speaking constantly.
Work extended periods standing, walking, kneeling, pushing, and pulling occasionally.
Continuous talking and hearing during communication with guests and employees.
Working Conditions
Primarily indoor, with occasional on‑mountain work. Exposure to harsh weather conditions.
Moderate noise level.
Minimal travel primarily local.
May require evenings, weekends, and holidays.
Other Duties As Assigned This overview may evolve. Flexibility and willingness to accept new responsibilities are required. Employees are expected to positively influence the resort’s transformation.
An Equal Opportunity Employer Winter Park Resort is an Equal Opportunity Employer dedicated to the principles of equal employment opportunity.
Application Deadline Recruiting timelines vary, but all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date. This position is open and still accepting application.
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Who We Are At 67 miles away, Winter Park is the closest ski resort to Denver, offering access to 765,000 acres of public land. Whether you’re looking for a first winter season or a long‑term career, we have something for everyone.
Perks & Benefits
Free season pass to Winter Park and all Alterra Resorts
Discounted friends & family tickets
Medical, dental, vision, life, paid parental leave, and more for eligible employees
401(k) plan with 100% company match – up to 4%
Mental health resources for all employees
Food & beverage and retail discounts
Onsite employee childcare (availability based)
Discounted equipment rentals and pro‑deals
Position Summary Are you a strategic marketer who thrives at the intersection of creativity, data, and execution? Winter Park Resort seeks a Marketing Manager to lead initiatives across social media, paid media, and content marketing. This role blends hands‑on execution with big‑picture strategy, ensuring our brand stories connect with the right audiences at the right time and through the right channels.
The Marketing Manager will oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives, aligning closely with resort goals. They will develop integrated campaigns, optimize performance, and ensure brand consistency across all marketing touchpoints.
This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight‑driven marketing team.
Essential Duties Creative Paid Media Collaboration & Strategy
Plan, manage, and optimize paid media creative campaigns across social and digital platforms.
Use channel knowledge and insights to guide targeting, creative selection, and campaign testing.
Partner with agencies and internal teams to align paid strategies with broader marketing goals.
Monitor performance metrics, share insights, and recommend improvements to boost ROI.
Oversee a content calendar for consistent posting and timely campaign execution.
Social Media Strategy & Management
Lead development and execution of social media strategy for Winter Park Resort and Trestle Bike Park.
Manage content calendar to support campaigns, product launches, events, and brand storytelling.
Handle community engagement, fostering guest relationships and protecting brand voice.
Collaborate with Content, PR, and other partners to produce compelling content.
Stay current on platform trends and test new formats and strategies.
Content Development & Distribution
Oversee creation and distribution of blog, web, and supporting copy that drives traffic and enhances SEO.
Ensure content supports social and paid efforts while maintaining brand alignment.
Partner with product and events teams to highlight seasonal offers and promotions.
Collaborate with creative and photo/video teams to guarantee high‑quality content.
Messaging & Copywriting
Write and edit copy for ads, social posts, blogs, email, and web.
Provide messaging frameworks and templates for consistency across campaigns and products.
Support internal or freelance contributors with direction and editing.
Analytics & Optimization
Use analytics platforms (Meta Business Suite, Sprout, Google Analytics, Tableau) to monitor performance.
Deliver regular KPI, engagement, and revenue impact reports.
Apply insights to refine strategies and optimize results.
Leadership
Manage, mentor, and develop the Social Media & Content Specialist.
Foster a collaborative, creative, and accountable marketing culture.
Partner cross‑functionally with operations, product, PR, and guest services.
Lead marketing initiatives from concept through execution, ensuring alignment with resort goals.
Success Factors
Strong social media expertise with paid media knowledge.
Analytical thinker who uses insights for strategy and execution.
Balance big‑picture planning with day‑to‑day delivery.
Collaborative and effective across teams, agencies, and partners.
Clear, adaptable communicator in writing and speaking.
Creative problem solver testing new ideas.
Supportive leader who develops and motivates team members.
Consistent steward of brand voice and identity.
Experience & Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
5+ years of experience in social media management, messaging, and professional marketing.
Experience in hospitality, travel, or experiential brands preferred.
Passion for outdoor activities and strong connection to mountain lifestyle highly desirable.
Wage Salary Range: $67K to $76K annually. Actual pay will vary based on experience, education, and responsibilities.
Physical Requirements
Able to lift, carry, or otherwise move a minimum of 40 pounds occasionally.
Manual dexterity to operate computer and common office equipment constantly.
Auditory and visual acuity to operate computers, phones, and mobile devices constantly.
Work extended periods sitting, bending, reaching, and speaking constantly.
Work extended periods standing, walking, kneeling, pushing, and pulling occasionally.
Continuous talking and hearing during communication with guests and employees.
Working Conditions
Primarily indoor, with occasional on‑mountain work. Exposure to harsh weather conditions.
Moderate noise level.
Minimal travel primarily local.
May require evenings, weekends, and holidays.
Other Duties As Assigned This overview may evolve. Flexibility and willingness to accept new responsibilities are required. Employees are expected to positively influence the resort’s transformation.
An Equal Opportunity Employer Winter Park Resort is an Equal Opportunity Employer dedicated to the principles of equal employment opportunity.
Application Deadline Recruiting timelines vary, but all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date. This position is open and still accepting application.
#J-18808-Ljbffr