INSPYR
Title:
Paid Media-Programmatic Focused
Industry:
Entertainment
Duration:
12+ months
Location:
New York, NY
Rate Range:
$55-$59.50/hr
Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
Description
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
Optimize budget across programmatic placements to deliver positive return on marketing spend
Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Track, monitor, and optimize performance against key KPIs
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives.
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
Direct response experience a must
Global/international media buying experience preferred
Hands-on keyboard executional experience in Yahoo Media, Amazon Ads and/or Google's Display & Video 360 required
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Required Education
BS or equivalent work experience
Our benefits package includes
Comprehensive medical benefits
Competitive pay
401(k) retirement plan
...and much more!
About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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Paid Media-Programmatic Focused
Industry:
Entertainment
Duration:
12+ months
Location:
New York, NY
Rate Range:
$55-$59.50/hr
Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
Description
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
Optimize budget across programmatic placements to deliver positive return on marketing spend
Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Track, monitor, and optimize performance against key KPIs
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives.
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
Direct response experience a must
Global/international media buying experience preferred
Hands-on keyboard executional experience in Yahoo Media, Amazon Ads and/or Google's Display & Video 360 required
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Required Education
BS or equivalent work experience
Our benefits package includes
Comprehensive medical benefits
Competitive pay
401(k) retirement plan
...and much more!
About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
#J-18808-Ljbffr