Reddit
Sr. Business Marketing Lead - Retail & CPG
Reddit, Myrtle Point, Oregon, United States, 97458
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.
Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG verticals. This role will be responsible for aligning with sales, product marketing, and insights to create data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s advertising solutions among advertisers.
The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data and insights to inform storytelling, develop effective go-to-market campaigns, and measure success. Excellent communication and project management skills, and a track record of creating marketing content and sales collateral that drives results, are a must. The candidate’s experience must demonstrate the ability to partner effectively with Sales teams to co-create the roadmap for success, and collaborate with cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing messages. Significant experience crafting and successfully executing a multi-channel go-to-market campaign is required.
Location Remote-US (preferably commutable to one of our offices in San Francisco, Los Angeles, or New York)
Responsibilities
Create market-leading stories that drive the Retail business
Leverage Reddit-unique insights for both client-level conversations and thought leadership
Build stories that move our largest prospects and customers
Develop market research with industry partners
Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
Leverage data/insights from the Insights team and from self-service tools to tell the story
Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
Evaluate and report on content and campaign metrics and iterate based on results
Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions
Required Qualifications
15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral
Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing
Senior experience at ad platform
Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus
Benefits
Comprehensive Healthcare Benefits and Income Replacement Programs
401k Match
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Reddit Global Days off
Generous paid Parental Leave
Paid Volunteer time off
Pay Transparency This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is: $180,200 — $252,300 USD
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
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Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG verticals. This role will be responsible for aligning with sales, product marketing, and insights to create data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s advertising solutions among advertisers.
The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data and insights to inform storytelling, develop effective go-to-market campaigns, and measure success. Excellent communication and project management skills, and a track record of creating marketing content and sales collateral that drives results, are a must. The candidate’s experience must demonstrate the ability to partner effectively with Sales teams to co-create the roadmap for success, and collaborate with cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing messages. Significant experience crafting and successfully executing a multi-channel go-to-market campaign is required.
Location Remote-US (preferably commutable to one of our offices in San Francisco, Los Angeles, or New York)
Responsibilities
Create market-leading stories that drive the Retail business
Leverage Reddit-unique insights for both client-level conversations and thought leadership
Build stories that move our largest prospects and customers
Develop market research with industry partners
Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
Leverage data/insights from the Insights team and from self-service tools to tell the story
Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
Evaluate and report on content and campaign metrics and iterate based on results
Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions
Required Qualifications
15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral
Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing
Senior experience at ad platform
Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus
Benefits
Comprehensive Healthcare Benefits and Income Replacement Programs
401k Match
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Reddit Global Days off
Generous paid Parental Leave
Paid Volunteer time off
Pay Transparency This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is: $180,200 — $252,300 USD
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
#J-18808-Ljbffr