Empower Retirement
Head of Consumer PR & Communications
Empower Retirement, Greenwood Village, Colorado, United States
Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
Head of Consumer PR & Communications As
Head of Consumer PR & Communications , you will shape how Empower shows up in culture, media, and consumer conversations. You'll guide the voice that builds trust, credibility, and connection with millions of people while strengthening our reputation as a leader in financial wellness. Reporting to the Chief Marketing Officer, you'll unify consumer PR, media relations, thought leadership, and executive storytelling into one clear, influential narrative.
What you will do:
Define and lead Empower's consumer communications strategy
to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging
Build and sustain Tier 1 media relationships
across finance, lifestyle, and business while serving as a spokesperson and senior media advisor
Establish a branded newsroom
and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership
Create and oversee integrated PR, influencer, and earned/owned media programs
that support campaigns, product launches, and brand initiatives
Develop scalable influencer engagement frameworks
that elevate credible financial and lifestyle voices
Design and manage issue, reputation, and crisis response frameworks
in close partnership with Risk, Legal, and Customer Care
Translate proprietary data and research into compelling narratives
and partner with analytics, product, and marketing teams to surface stories that reinforce Empower's leadership
Track and optimize PR and communications performance
using reach, sentiment, share of voice, and ROI
Amplify executive voices
through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms
Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling
to ensure consistent company-wide narrative
What you will bring:
Bachelor's degree or equivalent experience; advanced degree or certification a plus
12-15 years in public relations, brand communications, or media strategy
Proven success leading high-profile media programs and shaping narrative at scale
Experience designing and executing integrated PR, influencer, and thought leadership programs
Strong executive communication, advisory, and spokesperson skills
Deep understanding of consumer culture, digital influence, and media dynamics
Ability to work across complex stakeholder groups and regulated environments
What will set you apart:
Experience in financial services, fintech, or other regulated industries
Strong relationships with Tier 1 national media
Background in data storytelling and insight-driven communications
Track record building newsroom operations or real-time content models
Experience guiding executive visibility programs, including speeches and thought leadership
Ability to manage issues and crises with clarity, speed, and sound judgment
What we offer you We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
Medical, dental, vision and life insurance
Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time - 16 hours per calendar year
Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) - BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range $210,800.00 - $305,675.00
The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***
Job Posting End Date at 12:01 am on:
12-20-2025
Want the latest money news and views shaping how we live, work and play? Sign up for Empower's free newsletter and check out The Currency.
#J-18808-Ljbffr
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
Head of Consumer PR & Communications As
Head of Consumer PR & Communications , you will shape how Empower shows up in culture, media, and consumer conversations. You'll guide the voice that builds trust, credibility, and connection with millions of people while strengthening our reputation as a leader in financial wellness. Reporting to the Chief Marketing Officer, you'll unify consumer PR, media relations, thought leadership, and executive storytelling into one clear, influential narrative.
What you will do:
Define and lead Empower's consumer communications strategy
to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging
Build and sustain Tier 1 media relationships
across finance, lifestyle, and business while serving as a spokesperson and senior media advisor
Establish a branded newsroom
and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership
Create and oversee integrated PR, influencer, and earned/owned media programs
that support campaigns, product launches, and brand initiatives
Develop scalable influencer engagement frameworks
that elevate credible financial and lifestyle voices
Design and manage issue, reputation, and crisis response frameworks
in close partnership with Risk, Legal, and Customer Care
Translate proprietary data and research into compelling narratives
and partner with analytics, product, and marketing teams to surface stories that reinforce Empower's leadership
Track and optimize PR and communications performance
using reach, sentiment, share of voice, and ROI
Amplify executive voices
through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms
Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling
to ensure consistent company-wide narrative
What you will bring:
Bachelor's degree or equivalent experience; advanced degree or certification a plus
12-15 years in public relations, brand communications, or media strategy
Proven success leading high-profile media programs and shaping narrative at scale
Experience designing and executing integrated PR, influencer, and thought leadership programs
Strong executive communication, advisory, and spokesperson skills
Deep understanding of consumer culture, digital influence, and media dynamics
Ability to work across complex stakeholder groups and regulated environments
What will set you apart:
Experience in financial services, fintech, or other regulated industries
Strong relationships with Tier 1 national media
Background in data storytelling and insight-driven communications
Track record building newsroom operations or real-time content models
Experience guiding executive visibility programs, including speeches and thought leadership
Ability to manage issues and crises with clarity, speed, and sound judgment
What we offer you We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
Medical, dental, vision and life insurance
Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time - 16 hours per calendar year
Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) - BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range $210,800.00 - $305,675.00
The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***
Job Posting End Date at 12:01 am on:
12-20-2025
Want the latest money news and views shaping how we live, work and play? Sign up for Empower's free newsletter and check out The Currency.
#J-18808-Ljbffr