Force Factor
Senior Digital Marketing Analyst
Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers unleash their potential. Our vitamins, supplements, and better‑for‑you foods are scientifically formulated to help create healthier and happier lives for people of all kinds.
The Role As Senior Digital Marketing Analyst, you will lead the marketing strategy and manage marketing efforts across assigned product portfolios, driving sales growth while maintaining strong efficiency. You will report to the VP of Digital Marketing and work closely with the advertising team to define campaign strategy, measure performance, identify improvement areas, and optimize campaigns based on data‑driven insights. You will own relationships with key digital marketing partners and guide conversations with retailer advertiser teams to align on performance opportunities and strategic priorities. The role includes mentoring a digital marketing analyst who supports campaign execution, reporting, analysis, and optimization.
Key Responsibilities
Lead the digital marketing strategy for assigned product portfolios with a focus on growth, efficiency, and continuous optimization—primarily across eCommerce, with contributions to Food/Drug/Mass and Grocery retailers as needed.
Develop and analyze upper‑funnel demand‑generation initiatives to expand audience reach, drive brand consideration, and accelerate new‑customer acquisition through data‑driven targeting and optimization.
Conduct deep‑dive analyses to evaluate portfolio performance, identify trends, and develop actionable strategies to drive results.
Lead the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta.
Own and manage relationships with retail media partners, maintaining alignment on performance goals and strategic initiatives.
Mentor, train, and support a direct report, building strong analytical capabilities and overall team effectiveness.
Analyze advertising data to extract insights and identify areas for improvement.
Develop deep category expertise to inform cross‑functional decision‑making with data‑driven insights and market trends.
Stay informed and up to date on digital marketing trends and best practices, and retailer marketing advertising to continuously refine strategy.
Ideal Qualifications
Bachelor’s degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics).
3‑5+ years of experience in digital marketing, retail media or performance marketing.
Proven ability to own marketing strategies for product lines and retail channels.
Strong proficiency in Excel and data visualization tools (e.g., PowerBI, Tableau, Looker Studio).
Experience collaborating with retailer marketing teams and managing external marketing relationships.
Ability to interpret complex datasets, synthesize insights, and communicate recommendations effectively to both technical and non‑technical stakeholders.
Experience mentoring or managing direct reports, with demonstrated success in skill‑building and performance development.
Strong organizational and prioritization skills, with the ability to manage multiple portfolios, deadlines, and stakeholders.
Deep understanding of paid media channels, retail media networks, and digital measurement methodologies.
Excellent communication skills, with the ability to present complex data and insights in a clear and compelling way to both technical and non‑technical stakeholders.
Detail‑oriented, driven, and well‑organized high performer with an ownership mentality and an insatiable desire to win, who can handle competing priorities and make decisions under pressure while delivering accurate, on‑time, high‑quality work.
Other Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Management and Manufacturing
Industry: Wellness and Fitness Services
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The Role As Senior Digital Marketing Analyst, you will lead the marketing strategy and manage marketing efforts across assigned product portfolios, driving sales growth while maintaining strong efficiency. You will report to the VP of Digital Marketing and work closely with the advertising team to define campaign strategy, measure performance, identify improvement areas, and optimize campaigns based on data‑driven insights. You will own relationships with key digital marketing partners and guide conversations with retailer advertiser teams to align on performance opportunities and strategic priorities. The role includes mentoring a digital marketing analyst who supports campaign execution, reporting, analysis, and optimization.
Key Responsibilities
Lead the digital marketing strategy for assigned product portfolios with a focus on growth, efficiency, and continuous optimization—primarily across eCommerce, with contributions to Food/Drug/Mass and Grocery retailers as needed.
Develop and analyze upper‑funnel demand‑generation initiatives to expand audience reach, drive brand consideration, and accelerate new‑customer acquisition through data‑driven targeting and optimization.
Conduct deep‑dive analyses to evaluate portfolio performance, identify trends, and develop actionable strategies to drive results.
Lead the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta.
Own and manage relationships with retail media partners, maintaining alignment on performance goals and strategic initiatives.
Mentor, train, and support a direct report, building strong analytical capabilities and overall team effectiveness.
Analyze advertising data to extract insights and identify areas for improvement.
Develop deep category expertise to inform cross‑functional decision‑making with data‑driven insights and market trends.
Stay informed and up to date on digital marketing trends and best practices, and retailer marketing advertising to continuously refine strategy.
Ideal Qualifications
Bachelor’s degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics).
3‑5+ years of experience in digital marketing, retail media or performance marketing.
Proven ability to own marketing strategies for product lines and retail channels.
Strong proficiency in Excel and data visualization tools (e.g., PowerBI, Tableau, Looker Studio).
Experience collaborating with retailer marketing teams and managing external marketing relationships.
Ability to interpret complex datasets, synthesize insights, and communicate recommendations effectively to both technical and non‑technical stakeholders.
Experience mentoring or managing direct reports, with demonstrated success in skill‑building and performance development.
Strong organizational and prioritization skills, with the ability to manage multiple portfolios, deadlines, and stakeholders.
Deep understanding of paid media channels, retail media networks, and digital measurement methodologies.
Excellent communication skills, with the ability to present complex data and insights in a clear and compelling way to both technical and non‑technical stakeholders.
Detail‑oriented, driven, and well‑organized high performer with an ownership mentality and an insatiable desire to win, who can handle competing priorities and make decisions under pressure while delivering accurate, on‑time, high‑quality work.
Other Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Management and Manufacturing
Industry: Wellness and Fitness Services
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