Roc Nation
Job Summary:
Title: Creative Strategy Manager
Reports to: Creative Strategy Director
Location: New York, NY (On‑Site, 5 days a week in office)
The Role: Roc Nation is looking for a Creative Strategy Manager who loves aligning artist initiatives with brand objectives to ultimately meet the goals for all collaborations. This role will lead a team of two Jr. Creative Strategists, report to the Creative Strategy Director and work closely with our brand partnerships, distribution, and creative departments.
The creative strategy team will lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives.
You are a big‑picture thinker who understands culture, music, digital & social trends, and fan engagement tactics. You can ideate at a moment’s notice on emerging trends, write engaging briefs & concepts, and have the ability to craft a persuasive narrative for presentations & decks. You are skilled at best practices to successfully research both the client and the brand
The person in this role needs to be comfortable asserting a strategic perspective that guides creative and client conversations to new and exciting places. They should be organized, proactive, and pay close attention to detail
Key Areas of Focus
Research — a deep understanding of our partners, brands, and entertainment clients is crucial to creating compelling ideas that align with brand goals & objectives
Ideation & Pitching — able to create ideas and create materials that are compelling through copywriting & data‑backed strategy, and persuasive pitching. Ability to verbalize concepts & pitches to both internal and external audiences through compelling & succinct communication
Agility & Innovation — learns quickly when facing new problems, analyzes both successes and failures for clues to improvement; experiments and will try to find new solutions. Fosters a culture of continuous improvement and innovation within the team
Drive for Results — energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results
Leadership & Communication — provides clear and reliable communications to both internal and external stakeholders. Offers consistent and constructive feedback across a variety of mediums and creative projects, in order to deliver work that reflects the creative department's standards and best practices
Core Responsibilities
Regular meetings with the brand partnerships department & SVP of Brand Partnerships to understand incoming pitch deck requests, client meetings, and team needs
Regular meetings with creative team to relay incoming requests from a design & video perspective
Project management of deck creation process, while setting timelines for design deliverables
Own the strategy, copywriting & narrative of each deck/presentation
Collaboration with design team to bring strategic pitch deck to life, with direct design requests within timely manner
Ensuring all materials for both internal & external purposes uphold the Roc Nation creative standard — approvals via Creative Strategy Director and VP of Creative & Design
Ideation across artists, athletes, brands, and special projects – the scope is Roc Nation at large
Pitching decks real time via Zoom & in‑person meetings for both clients, internal, and potential partners
Deep knowledge & understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
Qualifications
Minimum 3+ years of experience
BA in Communications, Media, Journalism, Advertising, Marketing, or related areas
Strong interest in the entertainment industry – music and sports specifically
Must have experience designing and copywriting pitch decks and one‑sheets, with a portfolio of work to back it up
Must have ability to clearly and confidently present pitch decks and marketing plans directly to artist teams, c‑suite executives, and potential brand partners
Strong verbal & written communication skills for internal and external communication
Ability to understand clients’ marketing objectives and work closely with senior strategy team to develop plans to support these objectives
Ability to synthesize research and disparate information into a cohesive plan, finding the throughline across varying inputs
Strategic thinker at the core with strong analytical and critical thinking skills
Deep knowledge of all social media platforms and their perceived value audiences
Deep knowledge and understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies
Strong attention to detail
Familiar with project management / well organized
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation.
----------
The expected compensation for this position is:
$64,000.00 USD - $80,000.00 USD
Pay is based on a number of factors including market location, qualifications, skills, and experience.
#J-18808-Ljbffr
Reports to: Creative Strategy Director
Location: New York, NY (On‑Site, 5 days a week in office)
The Role: Roc Nation is looking for a Creative Strategy Manager who loves aligning artist initiatives with brand objectives to ultimately meet the goals for all collaborations. This role will lead a team of two Jr. Creative Strategists, report to the Creative Strategy Director and work closely with our brand partnerships, distribution, and creative departments.
The creative strategy team will lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives.
You are a big‑picture thinker who understands culture, music, digital & social trends, and fan engagement tactics. You can ideate at a moment’s notice on emerging trends, write engaging briefs & concepts, and have the ability to craft a persuasive narrative for presentations & decks. You are skilled at best practices to successfully research both the client and the brand
The person in this role needs to be comfortable asserting a strategic perspective that guides creative and client conversations to new and exciting places. They should be organized, proactive, and pay close attention to detail
Key Areas of Focus
Research — a deep understanding of our partners, brands, and entertainment clients is crucial to creating compelling ideas that align with brand goals & objectives
Ideation & Pitching — able to create ideas and create materials that are compelling through copywriting & data‑backed strategy, and persuasive pitching. Ability to verbalize concepts & pitches to both internal and external audiences through compelling & succinct communication
Agility & Innovation — learns quickly when facing new problems, analyzes both successes and failures for clues to improvement; experiments and will try to find new solutions. Fosters a culture of continuous improvement and innovation within the team
Drive for Results — energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results
Leadership & Communication — provides clear and reliable communications to both internal and external stakeholders. Offers consistent and constructive feedback across a variety of mediums and creative projects, in order to deliver work that reflects the creative department's standards and best practices
Core Responsibilities
Regular meetings with the brand partnerships department & SVP of Brand Partnerships to understand incoming pitch deck requests, client meetings, and team needs
Regular meetings with creative team to relay incoming requests from a design & video perspective
Project management of deck creation process, while setting timelines for design deliverables
Own the strategy, copywriting & narrative of each deck/presentation
Collaboration with design team to bring strategic pitch deck to life, with direct design requests within timely manner
Ensuring all materials for both internal & external purposes uphold the Roc Nation creative standard — approvals via Creative Strategy Director and VP of Creative & Design
Ideation across artists, athletes, brands, and special projects – the scope is Roc Nation at large
Pitching decks real time via Zoom & in‑person meetings for both clients, internal, and potential partners
Deep knowledge & understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
Qualifications
Minimum 3+ years of experience
BA in Communications, Media, Journalism, Advertising, Marketing, or related areas
Strong interest in the entertainment industry – music and sports specifically
Must have experience designing and copywriting pitch decks and one‑sheets, with a portfolio of work to back it up
Must have ability to clearly and confidently present pitch decks and marketing plans directly to artist teams, c‑suite executives, and potential brand partners
Strong verbal & written communication skills for internal and external communication
Ability to understand clients’ marketing objectives and work closely with senior strategy team to develop plans to support these objectives
Ability to synthesize research and disparate information into a cohesive plan, finding the throughline across varying inputs
Strategic thinker at the core with strong analytical and critical thinking skills
Deep knowledge of all social media platforms and their perceived value audiences
Deep knowledge and understanding of Roc Nation clientele, goals & objectives, and Roc Nation brand language
On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies
Strong attention to detail
Familiar with project management / well organized
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
Note – Roc Nation benefits and policies differ from Live Nation.
----------
The expected compensation for this position is:
$64,000.00 USD - $80,000.00 USD
Pay is based on a number of factors including market location, qualifications, skills, and experience.
#J-18808-Ljbffr