Mastercard
Vice President, B2B Marketing Overview
The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard’s I&I portfolio. Acting as the ‘mini CMO,’ this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization and Services Marketing to deliver differentiated value across geographies, customer segments and go‑to‑market channels.
Key Responsibilities
Transform I&I marketing from fragmented product‑level efforts to a unified, scalable, customer‑centric approach.
Develop and execute data‑driven marketing strategies to accelerate portfolio growth.
Champion a unified story for I&I, ensuring consistent messaging across products, channels and functions.
Drive awareness and engagement through multi‑channel marketing plans targeting C‑suite, decision makers and user personas.
Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design and product prioritization.
Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation and continuous improvement.
Build team capabilities in stakeholder communication, business alignment and visibility of marketing impact.
Provide clear direction, feedback and professional development opportunities.
Serve as the expert on buyer personas, competitive landscape and strategic GTM motions, building use‑case narratives and driving the portfolio’s shift towards buyer‑based, AI and API‑first solutions.
Influence cross‑functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
Deliver regular updates on marketing performance, ROI and market trends, providing actionable recommendations.
Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field and Customer Marketing teams.
Partner with Services Marketing, Communications and IMC to launch Tier 1/Big Bet activations and unified narratives.
Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
Develop standardized sales enablement tools and training programmes.
Collaborate with channel partners to maximise impact at key events.
Prepare for business evolution by developing scalable marketing systems supporting network‑led and self‑service models, including embedded use cases, API developer marketing and agentic consulting.
Operationalise self‑service GTM and support transition to platform‑based, AI‑enabled solutions.
Build and launch a thought‑leadership engine in partnership with global advisors and consulting.
Requirements
10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
Proven success in large, complex matrix organisations and high‑growth, customer‑centric teams.
Deep understanding of B2B positioning, demand generation and funnel management.
Experience managing and/or co‑owning product/portfolio P&L in a growth business.
Demonstrated team leadership, including managing managers and building high‑performing teams.
Exceptional communication, collaboration and stakeholder management skills.
Ability to prioritise and manage multiple projects in a fast‑paced environment.
Preferred Qualifications
Experience in marketing, consulting and SaaS industry.
Experience partnering with major account sales teams.
MBA or advanced degree in marketing or related field.
Corporate Security Responsibility
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
EEO Statement Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
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Key Responsibilities
Transform I&I marketing from fragmented product‑level efforts to a unified, scalable, customer‑centric approach.
Develop and execute data‑driven marketing strategies to accelerate portfolio growth.
Champion a unified story for I&I, ensuring consistent messaging across products, channels and functions.
Drive awareness and engagement through multi‑channel marketing plans targeting C‑suite, decision makers and user personas.
Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design and product prioritization.
Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation and continuous improvement.
Build team capabilities in stakeholder communication, business alignment and visibility of marketing impact.
Provide clear direction, feedback and professional development opportunities.
Serve as the expert on buyer personas, competitive landscape and strategic GTM motions, building use‑case narratives and driving the portfolio’s shift towards buyer‑based, AI and API‑first solutions.
Influence cross‑functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
Deliver regular updates on marketing performance, ROI and market trends, providing actionable recommendations.
Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field and Customer Marketing teams.
Partner with Services Marketing, Communications and IMC to launch Tier 1/Big Bet activations and unified narratives.
Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
Develop standardized sales enablement tools and training programmes.
Collaborate with channel partners to maximise impact at key events.
Prepare for business evolution by developing scalable marketing systems supporting network‑led and self‑service models, including embedded use cases, API developer marketing and agentic consulting.
Operationalise self‑service GTM and support transition to platform‑based, AI‑enabled solutions.
Build and launch a thought‑leadership engine in partnership with global advisors and consulting.
Requirements
10+ years in B2B Product Marketing and GTM roles, ideally with SaaS experience and knowledge of Financial Institutions and Retail segments.
Proven success in large, complex matrix organisations and high‑growth, customer‑centric teams.
Deep understanding of B2B positioning, demand generation and funnel management.
Experience managing and/or co‑owning product/portfolio P&L in a growth business.
Demonstrated team leadership, including managing managers and building high‑performing teams.
Exceptional communication, collaboration and stakeholder management skills.
Ability to prioritise and manage multiple projects in a fast‑paced environment.
Preferred Qualifications
Experience in marketing, consulting and SaaS industry.
Experience partnering with major account sales teams.
MBA or advanced degree in marketing or related field.
Corporate Security Responsibility
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
EEO Statement Mastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
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