Green Thumb Industries (GTI)
Lifecycle Marketing Manager (THC Beverage)
Green Thumb Industries (GTI), Chicago, Illinois, United States, 60290
Lifecycle Marketing Manager (THC Beverage)
Join Green Thumb Industries (GTI) as a Lifecycle Marketing Manager focused on our DTC cannabis brands. As more Americans turn to cannabis for well‑being, GTI is growing our team to bring safe, trusted, and innovative products to consumers and channels nationwide.
In this hybrid role based in Chicago, IL, you’ll partner with three GTI brands—RYTHM, Señorita, and Incredibles—to design and execute end‑to‑end lifecycle marketing strategies that increase customer lifetime value, improve subscription health, and drive long‑term brand loyalty.
You’ll manage all facets of email marketing within Klaviyo, partner closely with Recharge, and collaborate with brand, paid‑acquisition, and agency teams to build consistent, personalized customer journeys.
Responsibilities
Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance.
Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win‑back, and upsell/cross‑sell programs.
Own email marketing strategy and execution within Klaviyo—campaign planning, segmentation, creative briefing, testing, and performance reporting.
Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows.
Collaborate with brand marketing teams (RYTHM, Señorita, and Incredibles) to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities.
Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full‑funnel customer journey.
Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on‑brand delivery.
Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates.
Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness.
Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts.
Maintain compliance with email marketing best practices and privacy regulations.
Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve GTI’s customer engagement and loyalty strategies.
Qualifications
4+ years of experience in retention, lifecycle, or CRM marketing, ideally within e‑commerce, CPG, or consumer brand environments.
Hands‑on experience with Klaviyo, including campaign management, segmentation, and automated flows.
Experience with Recharge or equivalent subscription management platforms.
Strong analytical skills with experience in cohort analysis, A/B testing, and reporting.
Proven ability to collaborate cross‑functionally and translate data insights into actionable marketing strategies.
Excellent project management and communication skills; comfortable managing multiple brands and stakeholders.
Creative thinker with a passion for customer experience and lifecycle optimization.
Self‑starter who thrives in a fast‑paced, entrepreneurial environment.
Bachelor’s degree in marketing, business, or related field preferred.
Experience in cannabis, beverage, or consumer packaged goods a plus.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Must be a minimum of 21 years of age.
Pay range: $75,000 – $95,000 USD per year. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
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In this hybrid role based in Chicago, IL, you’ll partner with three GTI brands—RYTHM, Señorita, and Incredibles—to design and execute end‑to‑end lifecycle marketing strategies that increase customer lifetime value, improve subscription health, and drive long‑term brand loyalty.
You’ll manage all facets of email marketing within Klaviyo, partner closely with Recharge, and collaborate with brand, paid‑acquisition, and agency teams to build consistent, personalized customer journeys.
Responsibilities
Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance.
Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win‑back, and upsell/cross‑sell programs.
Own email marketing strategy and execution within Klaviyo—campaign planning, segmentation, creative briefing, testing, and performance reporting.
Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows.
Collaborate with brand marketing teams (RYTHM, Señorita, and Incredibles) to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities.
Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full‑funnel customer journey.
Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on‑brand delivery.
Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates.
Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness.
Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts.
Maintain compliance with email marketing best practices and privacy regulations.
Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve GTI’s customer engagement and loyalty strategies.
Qualifications
4+ years of experience in retention, lifecycle, or CRM marketing, ideally within e‑commerce, CPG, or consumer brand environments.
Hands‑on experience with Klaviyo, including campaign management, segmentation, and automated flows.
Experience with Recharge or equivalent subscription management platforms.
Strong analytical skills with experience in cohort analysis, A/B testing, and reporting.
Proven ability to collaborate cross‑functionally and translate data insights into actionable marketing strategies.
Excellent project management and communication skills; comfortable managing multiple brands and stakeholders.
Creative thinker with a passion for customer experience and lifecycle optimization.
Self‑starter who thrives in a fast‑paced, entrepreneurial environment.
Bachelor’s degree in marketing, business, or related field preferred.
Experience in cannabis, beverage, or consumer packaged goods a plus.
Additional Requirements
Must pass any and all required background checks.
Must be and remain compliant with all legal or company regulations for working in the industry.
Must be a minimum of 21 years of age.
Pay range: $75,000 – $95,000 USD per year. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
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