Pinkston
Senior Digital Media Planner/Buyer at Pinkston Falls Church, VA
Pinkston, Falls Church, Virginia, United States, 22042
Senior Digital Media Planner/Buyer job at Pinkston. Falls Church, VA.
Position Summary Pinkston is a full-service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real‑world impact. The Senior Digital Media Planner/Buyer will be responsible for the strategic planning, execution and optimisation of paid media campaigns across various digital channels. This role focuses on driving performance marketing strategies to achieve client objectives and maximise return on investment (ROI).
Additional Details Status: Exempt‑Salaried
Work Location: Falls Church, Virginia
Travel: 0 to 5%
Reports to: Josh Robinson, President and Chief Marketing Officer
Role Responsibilities Media Planning & Strategy
Develop comprehensive media plans aligned with client goals and target audiences.
Conduct in‑depth research and analysis to identify optimal media channels and strategies.
Determine budget allocation across channels based on performance and objectives.
Stay abreast of emerging digital media trends, technologies and AI integrations.
Advise the New Business and Account teams on recommended budgets and media strategies during the pitch process.
Campaign Execution & Management
Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
Manage relationships with external vendors responsible for day‑to‑day campaign management.
Track key performance indicators such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic and form fills.
Analyse campaign performance data to identify areas for optimisation and improvement.
Generate regular reports on campaign performance and insights.
Budget Management
Monitor and control media budgets across all channels.
Ensure campaigns are delivered within budget and on schedule.
Identify cost‑saving opportunities without compromising campaign effectiveness.
Vendor Management
Establish and maintain strong relationships with external media vendors.
Communicate campaign objectives and performance expectations.
Provide ongoing feedback and guidance to vendors to ensure optimal campaign performance.
Requirements Skills & Qualifications Required
5+ years of experience in the advertising agency environment.
Bachelor’s degree in Marketing, Advertising, Communications or a related field.
Proven experience in digital media planning and buying, with a strong focus on performance marketing.
In‑depth knowledge of various digital media channels and platforms.
Expertise in tracking and analysing campaign performance data.
Strong analytical and problem‑solving skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Proficiency in media planning and buying tools.
Experience sourcing and managing external vendors.
Alignment with Pinkston’s guiding principles.
Preferred
Certifications in digital marketing or media planning.
Knowledge of data visualisation and reporting tools.
This role offers a unique opportunity to work in a fast‑paced dynamic environment where you can leverage data‑driven strategies to drive impactful marketing campaigns. If you have a passion for digital media and a proven track record of optimising performance, we encourage you to apply!
Who We Are Pinkston is a full‑service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customised, strategic solutions that drive real‑world impact.
Benefits Pinkston offers a comprehensive benefits package that includes company‑sponsored health, dental and vision plans accompanied by employer‑funded life insurance, HRA and short‑term disability plan. Optional long‑term disability and additional life insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.
At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in‑person work environment. Pinkston is also committed to a healthy work‑life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home up to 30% of the time. Pinkston provides generous holiday and vacation policies, paid parental leave and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non‑profit of their choice.
Equal Opportunity Employer Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit and business needs at the time.
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Position Summary Pinkston is a full-service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real‑world impact. The Senior Digital Media Planner/Buyer will be responsible for the strategic planning, execution and optimisation of paid media campaigns across various digital channels. This role focuses on driving performance marketing strategies to achieve client objectives and maximise return on investment (ROI).
Additional Details Status: Exempt‑Salaried
Work Location: Falls Church, Virginia
Travel: 0 to 5%
Reports to: Josh Robinson, President and Chief Marketing Officer
Role Responsibilities Media Planning & Strategy
Develop comprehensive media plans aligned with client goals and target audiences.
Conduct in‑depth research and analysis to identify optimal media channels and strategies.
Determine budget allocation across channels based on performance and objectives.
Stay abreast of emerging digital media trends, technologies and AI integrations.
Advise the New Business and Account teams on recommended budgets and media strategies during the pitch process.
Campaign Execution & Management
Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
Manage relationships with external vendors responsible for day‑to‑day campaign management.
Track key performance indicators such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic and form fills.
Analyse campaign performance data to identify areas for optimisation and improvement.
Generate regular reports on campaign performance and insights.
Budget Management
Monitor and control media budgets across all channels.
Ensure campaigns are delivered within budget and on schedule.
Identify cost‑saving opportunities without compromising campaign effectiveness.
Vendor Management
Establish and maintain strong relationships with external media vendors.
Communicate campaign objectives and performance expectations.
Provide ongoing feedback and guidance to vendors to ensure optimal campaign performance.
Requirements Skills & Qualifications Required
5+ years of experience in the advertising agency environment.
Bachelor’s degree in Marketing, Advertising, Communications or a related field.
Proven experience in digital media planning and buying, with a strong focus on performance marketing.
In‑depth knowledge of various digital media channels and platforms.
Expertise in tracking and analysing campaign performance data.
Strong analytical and problem‑solving skills.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Proficiency in media planning and buying tools.
Experience sourcing and managing external vendors.
Alignment with Pinkston’s guiding principles.
Preferred
Certifications in digital marketing or media planning.
Knowledge of data visualisation and reporting tools.
This role offers a unique opportunity to work in a fast‑paced dynamic environment where you can leverage data‑driven strategies to drive impactful marketing campaigns. If you have a passion for digital media and a proven track record of optimising performance, we encourage you to apply!
Who We Are Pinkston is a full‑service branding, marketing and communications agency offering integrated public relations, creative, digital and research services to transform companies and organizations. As an outcome‑driven agency, Pinkston is committed to delivering customised, strategic solutions that drive real‑world impact.
Benefits Pinkston offers a comprehensive benefits package that includes company‑sponsored health, dental and vision plans accompanied by employer‑funded life insurance, HRA and short‑term disability plan. Optional long‑term disability and additional life insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.
At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in‑person work environment. Pinkston is also committed to a healthy work‑life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work from home up to 30% of the time. Pinkston provides generous holiday and vacation policies, paid parental leave and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non‑profit of their choice.
Equal Opportunity Employer Pinkston is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit and business needs at the time.
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