Riley Smith Group
Full-time, In-Office — Coconut Grove, Miami
ROLE DESCRIPTION : Riley Smith Group, a top-producing real estate team based in Coconut Grove, Miami, is seeking a Social Media Content Creator to lead the next evolution of our digital presence. In this role, your primary responsibility is to ensure the success and growth of all RSG social media channels : including Instagram, YouTube, TikTok, Facebook, LinkedIn, and Google Business. Success means consistently producing high-performing content, driving lead-generation opportunities, growing each platform strategically, and meeting all measurable KPIs established by RSG’s marketing department.
This is a hands‑on creator role where you’ll own the full content process : brainstorming ideas, shooting and editing video, designing carousels, writing compelling captions, managing platforms, and engaging daily with our audience. Your work will be seen by thousands across Miami, and your creativity will directly influence our brand visibility, online influence, and business growth.
If you love trends, storytelling, and turning everyday moments into high-performing content, we want to meet you.
BENEFITS + PERKS :
Growth Opportunity : Become the foundation of our media department as it scales.
Creative Freedom : If you can dream it, you can make it — and see it published fast.
High Visibility : Your work will be seen by thousands across social channels, newsletters, and local events.
Tools & Tech : Access to professional equipment, an in‑house studio, and AI tools that enhance your workflow.
Professional Development : Attend industry summits, conferences, and exclusive real estate events.
Paid Time Off : Structured time off to recharge without losing momentum.
RESPONSIBILITIES : Create High-Impact, Scroll-Stopping Content
Film and edit short‑form videos for Instagram Reels, TikTok, and YouTube Shorts
Edit content using CapCut Pro, Descript , or other editing tools
Capture real‑time content at listings, events, office moments, and Miami locations
Create polished still carousels, graphics, reels covers, and branded assets in Canva
Develop hooks, headlines, scripts, and visual concepts that stop the scroll
Contribute to long‑form content development, scripting, or editing
Shoot primarily on iPhone , with opportunities to learn professional cameras over time
Captions + Messaging for Prime Storytelling
Take full responsibility for the success of all social media captions across platforms
Write compelling hooks, captions, and messaging that drive comments, shares, saves, and leads
Tailor copy by platform and ensure brand voice consistency
Continuously optimize messaging based on analytics and engagement patterns
Manage + Grow Our Social Platforms
Manage posting, scheduling, and maintaining the content calendar across : Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google Business
Monitor analytics to evaluate performance and optimize content
Stay ahead of individual platform trends, trending audio, and algorithm changes
Ensure visual and messaging consistency across all platforms
Engage With the RSG Community
Actively engage with commenters, followers, past clients, and Miami locals
Respond to DMs, spark conversations, and build digital relationships
Identify warm leads or opportunities emerging within social interactions
Maintain a positive, consistent, on‑brand presence across channels
Execute Quickly with AI + Own the Creative Process
Use AI tools, like ChatGPT and Perplexity , to increase speed, efficiency, and quality across tasks
Generate caption variations, brainstorm content ideas, refine scripts, and optimize messaging with AI support
Integrate AI into production workflows without compromising creativity
Convert real‑time events and opportunities into content quickly
Balance multiple creative formats simultaneously
Deliver polished work independently with strong follow‑through
Stay organized, meet deadlines, and thrive in a fast‑paced environment
Performance + Goal Tracking
Track and report weekly content performance across all platforms
Meet KPI targets set by the marketing department for platform growth, engagement, and lead generation
Continuously optimize content and strategy based on analytics and audience behavior
Identify wins, gaps, and opportunities for improvement and present recommendations proactively
WHO YOU ARE :
Creative, ambitious, and deeply plugged into social media culture
A visual thinker who sees content opportunities everywhere
Comfortable filming on iPhone and enthusiastic about learning new tech / equipment
A sharp storyteller who knows how to hook viewers and keep them watching
Fast-moving, organized, and detail-oriented
A proactive idea generator who doesn’t wait to be told what to make
Someone who understands how content builds brand, trust, and leads
A team player who thrives in an energetic, collaborative workplace
REQUIREMENTS :
1–2 years of hands‑on social media marketing or content creation experience
Proficient in short‑form video filming + editing
Strong caption writing, hooks, messaging, and storytelling ability
Advanced Canva skills (carousels, thumbnails, graphics)
Social Media platform knowledge across : Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business
Ability to use CapCut Pro, Descript , or similar editing tools
Comfortable learning new tech tools and equipment
Experience managing a posting schedule and content calendar
Understanding of analytics and retention strategies
Strong community engagement and communication skills
BONUS SKILLS (NOT REQUIRED, BUT A PLUS) :
Experience with long‑form content (shooting, editing, scripting, or repurposing)
Experience using professional camera equipment
Social media marketing experience in real estate
Proficiency in platforms like Monday.com , HubSpot, or WordPress
CapCut advanced editing, VN, Adobe Express, or similar
RECURRING MUST-ATTEND RSG EVENTS :
Coconut Grove Real Estate Talks (Local; Bi-annual)
RSG Happy Hours (Select events throughout the year; Local; Recurring)
RSG Team Meetings (Select events throughout the year; Local; Recurring)
Tom Ferry Success Summit (Anaheim, California; Annual)
TO APPLY : Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered.
#J-18808-Ljbffr
ROLE DESCRIPTION : Riley Smith Group, a top-producing real estate team based in Coconut Grove, Miami, is seeking a Social Media Content Creator to lead the next evolution of our digital presence. In this role, your primary responsibility is to ensure the success and growth of all RSG social media channels : including Instagram, YouTube, TikTok, Facebook, LinkedIn, and Google Business. Success means consistently producing high-performing content, driving lead-generation opportunities, growing each platform strategically, and meeting all measurable KPIs established by RSG’s marketing department.
This is a hands‑on creator role where you’ll own the full content process : brainstorming ideas, shooting and editing video, designing carousels, writing compelling captions, managing platforms, and engaging daily with our audience. Your work will be seen by thousands across Miami, and your creativity will directly influence our brand visibility, online influence, and business growth.
If you love trends, storytelling, and turning everyday moments into high-performing content, we want to meet you.
BENEFITS + PERKS :
Growth Opportunity : Become the foundation of our media department as it scales.
Creative Freedom : If you can dream it, you can make it — and see it published fast.
High Visibility : Your work will be seen by thousands across social channels, newsletters, and local events.
Tools & Tech : Access to professional equipment, an in‑house studio, and AI tools that enhance your workflow.
Professional Development : Attend industry summits, conferences, and exclusive real estate events.
Paid Time Off : Structured time off to recharge without losing momentum.
RESPONSIBILITIES : Create High-Impact, Scroll-Stopping Content
Film and edit short‑form videos for Instagram Reels, TikTok, and YouTube Shorts
Edit content using CapCut Pro, Descript , or other editing tools
Capture real‑time content at listings, events, office moments, and Miami locations
Create polished still carousels, graphics, reels covers, and branded assets in Canva
Develop hooks, headlines, scripts, and visual concepts that stop the scroll
Contribute to long‑form content development, scripting, or editing
Shoot primarily on iPhone , with opportunities to learn professional cameras over time
Captions + Messaging for Prime Storytelling
Take full responsibility for the success of all social media captions across platforms
Write compelling hooks, captions, and messaging that drive comments, shares, saves, and leads
Tailor copy by platform and ensure brand voice consistency
Continuously optimize messaging based on analytics and engagement patterns
Manage + Grow Our Social Platforms
Manage posting, scheduling, and maintaining the content calendar across : Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google Business
Monitor analytics to evaluate performance and optimize content
Stay ahead of individual platform trends, trending audio, and algorithm changes
Ensure visual and messaging consistency across all platforms
Engage With the RSG Community
Actively engage with commenters, followers, past clients, and Miami locals
Respond to DMs, spark conversations, and build digital relationships
Identify warm leads or opportunities emerging within social interactions
Maintain a positive, consistent, on‑brand presence across channels
Execute Quickly with AI + Own the Creative Process
Use AI tools, like ChatGPT and Perplexity , to increase speed, efficiency, and quality across tasks
Generate caption variations, brainstorm content ideas, refine scripts, and optimize messaging with AI support
Integrate AI into production workflows without compromising creativity
Convert real‑time events and opportunities into content quickly
Balance multiple creative formats simultaneously
Deliver polished work independently with strong follow‑through
Stay organized, meet deadlines, and thrive in a fast‑paced environment
Performance + Goal Tracking
Track and report weekly content performance across all platforms
Meet KPI targets set by the marketing department for platform growth, engagement, and lead generation
Continuously optimize content and strategy based on analytics and audience behavior
Identify wins, gaps, and opportunities for improvement and present recommendations proactively
WHO YOU ARE :
Creative, ambitious, and deeply plugged into social media culture
A visual thinker who sees content opportunities everywhere
Comfortable filming on iPhone and enthusiastic about learning new tech / equipment
A sharp storyteller who knows how to hook viewers and keep them watching
Fast-moving, organized, and detail-oriented
A proactive idea generator who doesn’t wait to be told what to make
Someone who understands how content builds brand, trust, and leads
A team player who thrives in an energetic, collaborative workplace
REQUIREMENTS :
1–2 years of hands‑on social media marketing or content creation experience
Proficient in short‑form video filming + editing
Strong caption writing, hooks, messaging, and storytelling ability
Advanced Canva skills (carousels, thumbnails, graphics)
Social Media platform knowledge across : Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business
Ability to use CapCut Pro, Descript , or similar editing tools
Comfortable learning new tech tools and equipment
Experience managing a posting schedule and content calendar
Understanding of analytics and retention strategies
Strong community engagement and communication skills
BONUS SKILLS (NOT REQUIRED, BUT A PLUS) :
Experience with long‑form content (shooting, editing, scripting, or repurposing)
Experience using professional camera equipment
Social media marketing experience in real estate
Proficiency in platforms like Monday.com , HubSpot, or WordPress
CapCut advanced editing, VN, Adobe Express, or similar
RECURRING MUST-ATTEND RSG EVENTS :
Coconut Grove Real Estate Talks (Local; Bi-annual)
RSG Happy Hours (Select events throughout the year; Local; Recurring)
RSG Team Meetings (Select events throughout the year; Local; Recurring)
Tom Ferry Success Summit (Anaheim, California; Annual)
TO APPLY : Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered.
#J-18808-Ljbffr