UNFI
CPG Retail Media Sales Manager - Remote
at
UNFI .
Job Overview The CPG Sales Manager Retail Media is responsible for developing the strategy and execution of digital media campaigns for CPGs, overseeing all consumer facing omnichannel media campaign sales and execution to ensure client satisfaction. In addition, this role is responsible for driving sales and partnerships with consumer-packaged goods (CPG) companies, leveraging retail media platforms to maximize brand visibility and revenue opportunities. This role will be a key connector between UNFI and its strategic partners in building and executing retail media network. It is critical to ensuring internal alignment between Merchandising and the UNFI Media Network by representing the convergence of traditional Merchandising promotional planning with new digital advertising and marketing techniques.
Develop & Lead Execution of Retail Media Network Strategic Plans
Develop and execute internal strategic sales plans to drive revenue growth within the CPG sector, focusing on leveraging retail media channels.
Identify new business opportunities within the CPG industry, prospecting, and qualifying leads to expand the client base.
Oversee and lead the media brief, media planning, execution, and reporting processes.
Lead cross-functional teams with business units to influence decisions that formulate the retail media channels that create organizational profits.
Track sales performance and KPIs, analyzing data to identify areas for improvement and optimize sales effectiveness, providing action plans and recommendations to mitigate missed KPIs.
Prepare and deliver compelling sales presentations and proposals, effectively articulating the value proposition of our retail media solutions.
Retail Media Network Expertise and Influence
Build and maintain strong relationships with key decision-makers at CPG companies, understanding their business objectives and providing tailored solutions to meet their needs.
Collaborate closely with Merchandising to ensure seamless execution of sales strategies and delivery of client campaigns.
Job Requirements Education / Certifications / Equivalent
Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience
Minimum 7 years relevant experience required, including experience in retail media network, CPG, and sales.
Experience in selling retail media campaigns, including B2B sales, prospecting, lead generation, negotiation, and closing deals.
Experience in relationship-building with clients, agencies, and internal stakeholders leveraging effective communication, collaboration, and customer service skills.
Experience in a matrixed environment.
Knowledge / Skills / Abilities
Understanding of Retail Media and Digital Advertising: familiarity with digital advertising platforms, technologies, and metrics; knowledge of programmatic advertising, ad networks, ad exchanges, targeting options, and performance measurement tools.
Industry Knowledge: understanding of the retail industry, including trends, challenges, and opportunities; knowledge of consumer behavior, market dynamics, and competitor landscape.
Marketing and Advertising Skills: knowledge of marketing principles, advertising strategies, and campaign management; understanding branding, messaging, creative development, and campaign optimization.
Data Analysis and Insights: ability to analyze data and derive insights from campaign performance metrics; interpret KPIs, audience segmentation, and use data to inform strategic decision-making.
Creative Problem-Solving: ability to think creatively and develop innovative solutions; customizing campaigns, proposing new ideas, and addressing client challenges.
Technical Proficiency: proficient use of digital advertising platforms, CRM systems, and other relevant tools; familiarity with Microsoft Office, Google Analytics, ad serving platforms, CRM software.
Adaptability and Resilience: adapt to changing market conditions, client requirements, and industry trends; resilient in the face of rejection or setbacks; willingness to learn and evolve.
Results Orientation: strong drive and motivation to achieve sales targets and deliver results; setting goals, tracking progress, and taking proactive steps.
Excellent communication and presentation skills: effectively communicate complex concepts to technical and non-technical stakeholders.
Good judgment: required in times when direct supervision may not be immediately available.
UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. All qualified applicants will receive equal consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status or other protected ground. Accommodation is available upon request for candidates taking part in all aspects of the job selection process. M/F/Veteran/Disability. VEVRAA Federal Contractor.
Qualified applications with arrest or conviction records will be considered for employment in accordance with Los Angeles County Fair Chance Ordinance and California Fair Chance Act.
Compensation UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position. Actual pay, where applicable, will depend on a number of factors, including but not limited to education, experience, training and any requirements under applicable collective bargaining agreements. UNFI is committed to transparency in pay in compliance with applicable state and local laws.
Benefits
Paid Time Off, Sick Time, paid holidays and parental leave, 401K, medical, dental, vision, life, accidental death/dismemberment insurance, short-term and long-term disability insurance, flexible spending account and/or health savings account (subject to eligibility and terms of the programs). For Washington positions (or positions that may be performed remotely from Washington), see https://www.unfi.com/jobs-more-info-wa.html.
Sales Commission Notes For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate’s first year, but UNFI offers an introductory period minimum of $680 per week. After the introductory period, as a 100% commission-based role, there is no set salary. UNFI’s commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Food and Beverage Services
#J-18808-Ljbffr
at
UNFI .
Job Overview The CPG Sales Manager Retail Media is responsible for developing the strategy and execution of digital media campaigns for CPGs, overseeing all consumer facing omnichannel media campaign sales and execution to ensure client satisfaction. In addition, this role is responsible for driving sales and partnerships with consumer-packaged goods (CPG) companies, leveraging retail media platforms to maximize brand visibility and revenue opportunities. This role will be a key connector between UNFI and its strategic partners in building and executing retail media network. It is critical to ensuring internal alignment between Merchandising and the UNFI Media Network by representing the convergence of traditional Merchandising promotional planning with new digital advertising and marketing techniques.
Develop & Lead Execution of Retail Media Network Strategic Plans
Develop and execute internal strategic sales plans to drive revenue growth within the CPG sector, focusing on leveraging retail media channels.
Identify new business opportunities within the CPG industry, prospecting, and qualifying leads to expand the client base.
Oversee and lead the media brief, media planning, execution, and reporting processes.
Lead cross-functional teams with business units to influence decisions that formulate the retail media channels that create organizational profits.
Track sales performance and KPIs, analyzing data to identify areas for improvement and optimize sales effectiveness, providing action plans and recommendations to mitigate missed KPIs.
Prepare and deliver compelling sales presentations and proposals, effectively articulating the value proposition of our retail media solutions.
Retail Media Network Expertise and Influence
Build and maintain strong relationships with key decision-makers at CPG companies, understanding their business objectives and providing tailored solutions to meet their needs.
Collaborate closely with Merchandising to ensure seamless execution of sales strategies and delivery of client campaigns.
Job Requirements Education / Certifications / Equivalent
Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience
Minimum 7 years relevant experience required, including experience in retail media network, CPG, and sales.
Experience in selling retail media campaigns, including B2B sales, prospecting, lead generation, negotiation, and closing deals.
Experience in relationship-building with clients, agencies, and internal stakeholders leveraging effective communication, collaboration, and customer service skills.
Experience in a matrixed environment.
Knowledge / Skills / Abilities
Understanding of Retail Media and Digital Advertising: familiarity with digital advertising platforms, technologies, and metrics; knowledge of programmatic advertising, ad networks, ad exchanges, targeting options, and performance measurement tools.
Industry Knowledge: understanding of the retail industry, including trends, challenges, and opportunities; knowledge of consumer behavior, market dynamics, and competitor landscape.
Marketing and Advertising Skills: knowledge of marketing principles, advertising strategies, and campaign management; understanding branding, messaging, creative development, and campaign optimization.
Data Analysis and Insights: ability to analyze data and derive insights from campaign performance metrics; interpret KPIs, audience segmentation, and use data to inform strategic decision-making.
Creative Problem-Solving: ability to think creatively and develop innovative solutions; customizing campaigns, proposing new ideas, and addressing client challenges.
Technical Proficiency: proficient use of digital advertising platforms, CRM systems, and other relevant tools; familiarity with Microsoft Office, Google Analytics, ad serving platforms, CRM software.
Adaptability and Resilience: adapt to changing market conditions, client requirements, and industry trends; resilient in the face of rejection or setbacks; willingness to learn and evolve.
Results Orientation: strong drive and motivation to achieve sales targets and deliver results; setting goals, tracking progress, and taking proactive steps.
Excellent communication and presentation skills: effectively communicate complex concepts to technical and non-technical stakeholders.
Good judgment: required in times when direct supervision may not be immediately available.
UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. All qualified applicants will receive equal consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status or other protected ground. Accommodation is available upon request for candidates taking part in all aspects of the job selection process. M/F/Veteran/Disability. VEVRAA Federal Contractor.
Qualified applications with arrest or conviction records will be considered for employment in accordance with Los Angeles County Fair Chance Ordinance and California Fair Chance Act.
Compensation UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position. Actual pay, where applicable, will depend on a number of factors, including but not limited to education, experience, training and any requirements under applicable collective bargaining agreements. UNFI is committed to transparency in pay in compliance with applicable state and local laws.
Benefits
Paid Time Off, Sick Time, paid holidays and parental leave, 401K, medical, dental, vision, life, accidental death/dismemberment insurance, short-term and long-term disability insurance, flexible spending account and/or health savings account (subject to eligibility and terms of the programs). For Washington positions (or positions that may be performed remotely from Washington), see https://www.unfi.com/jobs-more-info-wa.html.
Sales Commission Notes For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate’s first year, but UNFI offers an introductory period minimum of $680 per week. After the introductory period, as a 100% commission-based role, there is no set salary. UNFI’s commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Food and Beverage Services
#J-18808-Ljbffr