Shepherd is hiring: Marketing Lead (San Francisco) in San Francisco

Join to apply for the Marketing Lead role at Shepherd

Base pay range

$180,000.00/yr - $220,000.00/yr

What We Do

Shepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries. Our mission is to make risk frictionless for the builders and operators shaping the physical world protecting progress from concept through construction and into decades of operation.

Were building the fastest, smartest commercial risk platform, where underwriting expertise, data, and automation work together to deliver:

• Faster decisions
• Smarter, more accurate pricing
• Better risk outcomes

With Shepherd, safety, speed, and quality no longer trade off against one another they compound. Were not just modernizing insurance products. Were building the risk infrastructure for the next generation of financial services, where technology, underwriting, and partnerships operate in harmony to support the worlds most important industries and the progress they make possible.

Our Investors

• Spark Capital
• Costanoa Ventures
• Y Combinator
• Susa Ventures
• Intact Ventures
• And several others

Our Team

Were a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our team page to meet some of us!

The Role

Were looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our underwriting, partnerships, business development, product, and engineering teams to take ownership of Shepherds brand, product marketing, digital marketing, and internal/external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

About You

You would be a dream candidate if

• 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
• 2+ years in a product marketing (PMM) specific role
• Direct experience with channel sales GTM motion and creating/owning seller enablement assets
• Direct experience with lifecycle/ABM/partner marketing
• Strong business acumen and willingness to operate in unstructured environments where youll own projects independently
• Willingness to create and own copywriting
• Strong sense of design
• Organized and have the ability to manage multiple tasks/projects simultaneously

Responsibilities

• Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
• Develop a comprehensive marketing strategy and plan for the organization with measurable results
• Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
• Take ownership of Shepherds external narrative and product framing as well as direct marketing campaigns
• Apply Shepherds brand and story to various product surface areas
• Manage internal and external resources to develop campaigns or marketing initiatives
• Create unique events or customer experiences that drive growth and brand awareness
• Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
• Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
• Be responsible for growthoriented KPIs and other measurable outputs
• Take an active role in company leadership
• Be adaptable and creative in a fastpaced startup environment
• Effectively communicate with underwriting, product and engineering teams

Benefits

• 🏥 Premium Healthcare 100% contribution to toptier health, dental, and vision
• 🏖 Unlimited PTO flexibility to take the time off, recharge, and perform
• 🥗 Daily lunches, dinners, and snacks we work together, and enjoy meals together too
• 🖥 SF, NYC, or DallasFort Worth Offices premium office spaces on both coasts with daily lunches provided
• 📚 Professional Development access to premium coaching, including leadership development
• 🏦 401(k) Plan competitive 401(k) plan offered
• 🐶 Dogfriendly office plenty of dogs to play with and make friends with in the SF office

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Marketing and Sales, Industry: Insurance

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