SalaryGuide
SalaryGuide is hiring: Head of Marketing (Berkeley) in Berkeley
SalaryGuide, Berkeley, CA, US
Responsibilities
- Own in-person event-driven lead generation
- Plan and execute campaigns around our annual conference and third-party conferences/trade shows, and our own small in-person events (dinners, roundtables, workshops and breakfast briefings)
- Help from ops assistant for logistics and coordinating vendors
- Own email campaigns (1 to many and 1 to 1) and social (LinkedIn) content to drive event attendance
- Partner with sales and customer success to maximize meetings, demos, and follow-ups from every event
- Create playbooks for pre-event outreach, at-event engagement, and post-event nurture
- Build LinkedIn growth engine via content
- Develop and run a content and posting strategy across company and founder/CSM profiles to increase awareness and inbound interest
Requirements
- 5+ years of experience in B2B marketing, demand generation, or growth, ideally at a SaaS company
- Owned programs end-to-end across at least two of: in-person events, webinars, or LinkedIn
- Comfortable being both strategist and doer
- Strong communicator and storyteller; ability to turn technical topics into clear messaging
- Data-aware; track metrics and iterate
- Excited by a small, fast-moving team with direct line to founders and revenue
Preferred
- experience with industrial, manufacturing, or environmental compliance audiences
Benefits
- hybrid work environment
- Unlimited PTO; 15 days holidays
- 99% health insurance coverage