Rock Plumbing, Heating, and Air Conditioning is hiring: Marketing Manager in Lit

About Us:

We are a fast-growing HVAC company dedicated to delivering exceptional heating, ventilation, and air conditioning services to residential and commercial clients. Our team takes pride in our craftsmanship, reliability, and customer satisfaction. As we expand, we are seeking a talented and driven Marketing Manager to lead and scale our marketing initiatives.

Position Summary:

The Marketing Manager will oversee the development and execution of strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role requires a hands-on leader who understands both traditional and digital marketing within a service-based industry.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage all marketing campaigns across digital (SEO, PPC, social media, email) and traditional channels (print, radio, direct mail).
• Optimize lead generation efforts to attract residential and commercial HVAC clients.
• Oversee website management, content creation, and performance analytics.
• Collaborate with the sales team to ensure alignment between marketing and sales strategies.
• Monitor and report on marketing KPIs and ROI.
• Manage relationships with external vendors, marketing agencies, and contractors.
• Maintain brand consistency across all marketing and communication materials.
• Organize and attend trade shows, community events, and networking opportunities.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably in the HVAC, home services, or construction industries.
• Proven track record of successful creation of digital, radio and billboard advertisements.
• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, Mailchimp, WordPress, etc.).
• Experience with CRM and lead tracking tools (e.g., Service Titan, Salesforce).
• Excellent communication, project management, and leadership skills.
• Data-driven with the ability to analyze metrics and optimize strategies accordingly.

Benefits:

• Competitive base salary of $60,000-80,000 DOE
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for performance-based bonuses
• Professional development and training opportunities