Sr Continuity Specialist

The Senior Continuity Specialist plays a key role in ensuring the seamless flow of all broadcast and digital advertising across Hearst Television. This hybrid leadership role combines deep subject-matter expertise in traffic/continuity operations with strategic project leadership, team mentorship, and cross-departmental collaboration.

This position is ideal for a professional who excels in both technical execution and team leadership, with a strong desire to improve workflows, guide peers, and contribute to broader Ad Ops initiatives. The role offers a clear pathway toward future management opportunities within the organization.

Key Responsibilities

Operational Excellence – Linear & Digital

• Receive, interpret, and process all commercial traffic instructions (original and revised) from agencies and advertisers.
• Assign and maintain commercial house numbers, content disposition, and instruction sets in WideOrbit.
• Build and apply instruction/rotation sets for all applicable orders.
• Monitor “Missing Instruction” and related reports; communicate promptly with agencies, sales teams, and stations to resolve discrepancies.
• Coordinate with Content Distribution Specialists to ensure all required assets are received, accurate, and air-ready.
• Review and issue commercial copy log changes as needed to maintain on-air quality.
• Oversee digital campaign trafficking, ensuring accurate assignment of campaigns in PD360, Halo, GAM, AdBook, and other platforms.
• Perform quality assurance checks on all digital creative assets, verifying functionality, click-throughs, and compliance.
• Monitor ongoing digital campaign delivery and proactively make optimization recommendations to stations/clients.

Leadership, Mentorship & Team Development

• Serve as a day-to-day resource and mentor for Continuity and Content Distribution team members, supporting their professional growth.
• Provide leadership presence in team meetings, sharing insights and best practices.
• Foster a collaborative, inclusive environment that encourages problem-solving, knowledge-sharing, and operational accountability.
• Support onboarding and peer training to elevate team proficiency in both linear and digital workflows.

Process Improvement & Cross-Department Collaboration

• Identify workflow inefficiencies and partner with management to develop and implement process improvements.
• Collaborate with Sales, Master Control, Digital, and Ad Ops leadership to streamline communication and operational alignment.
• Act as a liaison to management on project initiatives, providing updates, insights, and recommendations.
• Work with the Business Process Manager to create and maintain training manuals, documentation, and SOPs for current and future employees.

Required Qualifications

• 1–3 years of experience in radio/television traffic, continuity, or similar operational roles.
• Proficiency in systems such as WideOrbit, PD360, DMI, Halo, GAM, AdBook, and related platforms.
• Strong understanding of agency commercial instruction terminology and trafficking workflows.
• Advanced skills in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to plan, prioritize, and execute tasks with accuracy and attention to detail.
• Strong analytical skills with the ability to troubleshoot complex issues and offer solutions.
• Excellent communication skills, both written and verbal.
• Ability to work effectively under pressure and meet time-sensitive deadlines.
• Demonstrated sound judgment and discretion in handling sensitive information.

Competencies

• Leadership: Ability to mentor others, guide decision-making, and model strong operational behavior.
• Strategic Thinking: Understands how daily tasks contribute to larger business objectives.
• Collaboration: Works effectively across departments to enhance operational efficiency.
• Technical Expertise: Deep understanding of trafficking systems and workflows.
• Problem-Solving: Resourceful, analytical, and proactive in addressing challenges.
• Adaptability: Thrives in a fast-paced, evolving environment.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Compensation and Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical, Dental, Vision

• 401(k) matching

• Emotional Wellness Support

• Paid Time Off

• Paid Parental Leave

• LGBTQ+ Health Services

• Additional benefits to meet you and your family’s needs

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.