Senior Data Analyst - Marketing Analytics
Location: NYC - Hybrid | Salary: $130,000 - $16,000
We're partnered with an innovative technology company that's redefining how people engage with live and digital experiences.
With a strong commitment to data-driven decision-making, their Marketing Analytics function plays a central role in shaping growth strategy, optimising performance across channels, and deepening understanding of the customer journey.
They're now seeking a Senior Data Analyst to join this high-impact team - someone who can bridge the gap between marketing strategy, business objectives, and analytical insight to drive measurable results.
The Role
- Partner closely with Growth, Marketing, and Product teams to identify opportunities, measure campaign performance, and guide strategic decision-making.
- Own analytical projects end-to-end, from scoping business questions to delivering actionable insights and recommendations.
- Analyse and optimise customer acquisition, engagement, and retention across multiple marketing channels.
- Develop and maintain core marketing datasets and dashboards using tools such as Looker, dbt, and Hex.
- Evaluate campaign and channel effectiveness through experimentation and advanced statistical techniques.
- Communicate complex analytical findings clearly and persuasively to both technical and non-technical stakeholders.
- Act as a thought partner, using analytics to influence broader marketing and growth strategy.
What You'll Bring
- 4+ years' experience in Marketing Analytics, Growth Analytics, or a related data-driven role (ideally within tech, ecommerce, or consumer products).
- Strong SQL skills and proficiency in Python or R for data manipulation and modelling.
- Proven experience analysing marketing funnel performance, attribution, and ROI.
- Hands-on experience with experimentation, A/B testing, or incrementality analysis.
- Strong understanding of digital marketing channels, CRM, and performance metrics.
- Excellent storytelling and presentation skills - able to translate data into strategic insight.
- A proactive, collaborative mindset and a passion for driving business impact through analytics.
Desirable: experience in B2B2C environments, working with marketing automation or attribution platforms, and exposure to data infrastructure (dbt, event tracking, marketing APIs).
Tech Stack
Airflow | Fivetran | Python | dbt | Redshift | mParticle | Eppo | Mixpanel | Looker | Hex | GitLab
If you're passionate about using data to drive marketing performance and influence strategic growth decisions, this is an opportunity to make a tangible impact within a forward-thinking organisation.
Get in touch with the Harnham team today to learn more.
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