Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:
We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer-centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urologist practice). This leader will take Procepts multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.
Reporting and Leadership
Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best practice standards, and arm commercial teams with high-impact sales materials that scale the Procept value story inmarket.
What Your Day-To-Day Will Involve:
- Audience-Centric Strategy & Execution
- Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences.
- Identify and quantify key customer, clinical, and economic barriers to adoption.
- Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first-line treatment for BPH.
- Commercial Marketing Alignment
- Work with marketing and sales leadership to align on a unified gotomarket strategy, including defining the value proposition, procedure positioning, and competitive messaging.
- Collaborate crossfunctionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.
- Provide strategic insights into our annual planning process.
- Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.
- Program Launch Excellence & Practice Integration
- Drive program launch excellence initiatives to ensure the successful integrating of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.
- Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.
- Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.
- Commercial Tools & Capabilities
- Develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.
- Develop a comprehensive content library that is easily accessible and empowers the sales team with ondemand digital and physical resources.
- Clinical Marketing Scale & Amplification
- Establish bestinclass clinical marketing practices, including a key opinion leader (KOL) strategy to drive peertopeer education.
- Provide strategic leadership in Aquablations engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.
- Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.
- CrossFunctional Partnership
- Partner with Marketing Communications to develop comprehensive marketing campaign plans, including defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.
- Interface closely with the Market Access team to build health economic messaging rooted in realworld evidence.
- Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.
- Team Leadership and Talent Development
- Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.
- Foster a culture of excellence, collaboration, and continuous improvement within the team.
The Qualifications We Need You to Possess
- Experience: 12+ years of marketing experience, preferably in the medical device industry, with demonstrable examples of success.
- Leadership: A proven track record of leadership by example, as well as recruiting and developing highperforming teams.
- Strategic Acumen: The proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption.
- Communication: Exceptional interpersonal skills, including strong verbal, listening, and written communication.
- DataDriven: A strong datadriven leader with deep expertise in reporting, performance analysis, and strategic prioritization.
- Change Management: Demonstrated success navigating complex business environments and driving efficient and effective execution.
- CustomerFacing Experience: Experience working with Csuite hospital administrators and decisionsupport functions within hospitals and health systems is also desired. Familiarity with health economic and hospital finance fundamentals.
- Education: A Bachelors degree in marketing, business or related field discipline is required; an MBA or advanced degree is desirable.
- Location: The ideal candidate will be based in the Bay Area.
The Qualifications We Would Like You to Possess
- Experience in the surgical robotics, or with other novel, highgrowth medical products/therapies.
- Experience marketing directly to surgeons and hospital executives.
$213,000 - $251,000 a year
This position also includes a 25% bonus and RSUs at offer!
Understanding PROCEPT's Culture
At PROCEPT , we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesnt happen by accident. It starts with our live induction program that serves as an incubator for crossfunctional team building, an immersion in Procepts history, jampacked interactive sessions with executive leadership and a crashcourse in the mission and purpose of what we do. It continues with our oneofakind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
An opportunity at PROCEPT BioRobotics wont just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
BENEFITS OF WORKING AT PROCEPT!
PROCEPTs health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, onsite gym, a 401(k) plan with employer match, shortterm and longterm disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status se]]> <