Vice President of Marketing (Boston) Job at America's Test Kitchen in Boston

Americas Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the companys brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumerfacing communications.

Key Responsibilities

• Brand Strategy & Positioning
  • Define and evolve company brand positioning, product positioning, and narrative across platforms.
  • Develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.
  • Oversee consumerfacing marketing communications strategy, ensuring alignment across channels.
  • Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
  • Ensure consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships.
  • Develop and execute tentpole marketing campaigns: create, implement and oversee campaigns aligned with the companys overall business objectives inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases.
  • Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization.
• CrossFunctional Collaboration
  • Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performancedriven initiatives.
  • Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
  • Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads.
  • Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities.
  • Lead and mentor a highperforming brand marketing team spanning creative, social, design, copy, video and campaign strategy functions.
  • Foster a culture of collaboration, innovation, and accountability within the marketing organization.

Qualifications

• 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumerfacing digital industry, with 5+ years in a leadership position.
• Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
• Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitallysavvy strategist with experience spanning mobile, search, social, email, streaming, web, app, TV, direct mail and retail environments.
• Worldclass leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner.
• Creative thinker with the ability to translate strategy into compelling consumer experiences.
• Experience leading and developing creative and social media teams, spanning video and nonvideo formats.
• Ability to synthesize relevant research & insights to formulate datadriven approaches to brand positioning and drive overall performance improvement in company KPIs.

Location : Boston, MA (Seaport District office). Hybrid schedule: 3 days in office (TuesdayThursday) and 2 days remote.

Salary Range

$200,000 - $242,000

The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidates relevant experience, jobrelated knowledge, skills, geographical location, and other jobrelated factors permitted by law.

About Americas Test Kitchen

The mission of Americas Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, ATK is the leading multimedia cooking resource serving millions of fans through TV shows (Americas Test Kitchen, Cooks Country, and Americas Test Kitchen: The Next Generation), magazines (Cooks Illustrated and Cooks Country), cookbooks, a podcast (Proof), FAST channels, shortform video series, and the ATK Essential subscription for digital content.

Based in a stateoftheart 15,000squarefoot test kitchen in Bostons Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its oneofakind processes and bestinclass techniques.

Why Americas Test Kitchen

Were passionate about cooking, and about creating the best place to work. Were small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes that's how innovation happens in our test kitchen, in our offices, and in life.

We believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.