Head of Growth Marketing (Boston) Job at Bevi in Boston

Join to apply for the Head of Growth Marketing role at Bevi .

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for singleuse bottles and cansmaking it easy, fun, and sustainable to stay hydrated. As the category leader in IoTenabled beverage technology, were building a future where Bevi machines are everywhere people live, work, and connect. Weve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and were growing year over year.

The Head of Growth Marketing is a key leader in our gotomarket organization. This role is accountable for driving high quality demand, accelerating funnel performance, and building a modern growth engine that blends data, creativity, and AIdriven scale. The leader oversees performance marketing, lifecycle marketing, SEO, AIO, experiential and events, as well as all paid, owned, and organic initiatives tied to pipeline creation.

This is a playercoach role for someone who knows how to architect a growth system and is equally comfortable rolling up their sleeves to make it work. The ideal candidate has deep expertise in how AI is transforming marketing, a strong point of view on experimentation, analytics, and autonomy, and can collaborate with Sales, RevOps, and Product Management to capture and convert demand efficiently. They possess a highly analytical mindset, can build a team, and create a culture of datadriven decision making and testandlearn practices.

Key Responsibilities

Growth Engine Strategy

• Own Bevis full acquisition strategy across paid, digital, SEM, SEO, AEO, email, CRM, website conversion, and events.
• Design multichannel campaigns that deliver predictable, costefficient pipeline.
• Build a rigorous experimentation roadmap focused on improving conversion rates, lowering CAC, and increasing pipeline velocity.
• Integrate AIpowered tools and workflows to unlock new levels of personalization, automation, and speed.

Data Analytics and Optimization

• Establish a testandlearn culture grounded in clear hypotheses, disciplined measurement, and visible results.
• Develop dashboards, KPIs, and reporting infrastructure that illuminate performance across the entire funnel.
• Partner with RevOps to ensure strong data quality and attribution enabling accurate insights and forecasting.
• Use predictive signals and scoring models to raise pipeline quality and improve Sales productivity.

Experiential and Events

• Work with the Director of Experiential Marketing on the events playbook that consistently generates highintent leads and strengthens our brand.
• Build measurement frameworks to track ROI, pipeline impact, and postevent conversion.
• Collaborate with Experiential Marketing, Sales, and RevOps to build a full 360 digital and inperson strategy to maximize the impact of events and activations.

Organic Traffic Growth (SEO & AEO)

• Lead technical SEO and AI search content strategy and ongoing optimization to capture demand and rank for highintent commercial queries.
• Work with the content and brand team to build an AIenhanced content engine that scales insights and accelerates organic traffic growth.

CRM Lifecycle and Nurture

• Own lifecycle strategy to improve lead scoring, routing and nurturing.
• Ensure email and automation programs deepen engagement and create consistent highquality handoff to Sales.
• Combine behavioral data and AIdriven insights to personalize journeys at scale.

Website Conversion And Experience

• Own the marketing website as a performance asset, optimizing UX, messaging, speed, and testing frameworks.
• Develop clear conversion pathways for every audience and ensure the site reflects Bevis expansion into a broader beverage platform.

Leadership and Collaboration

• Build, mentor, and scale a highperforming growth team.
• Partner closely with Sales leadership on funnel alignment, definitions, processes, and shared accountability.
• Serve as a strategic advisor to the VP of Marketing and executive team on growth insights and forecasting.
• Champion a modern growth mindset that blends creativity, analytics, and intelligent automation.

Who You Are

• A deeply analytical marketer who thrives on clarity, structure, and measurable outcomes.
• Experienced in building growth engines for B2B or B2B2C businesses, ideally in highgrowth or hardwareenabled recurring revenue environments.
• Fluent across acquisition channels: paid digital, SEO, SEM, AEO, CRM, and experienced in lowering CAC and improving funnel efficiency.
• Passionate and informed about how AI is reshaping marketing, including generative, predictive, and autonomous tools.
• A playercoach whos comfortable digging into dashboards, running tests, optimizing attribution, and making fast decisions.
• A strong crossfunctional collaborator who communicates clearly and brings focus and operational discipline.
• Energized by experimentation and execution and motivated by resultsnot vanity metrics.

Preferred Qualifications

• 10+ years in growth demand generation or performance marketing roles.
• Experience leading highperforming teams in scaling environments.
• Deep data analytics experience turning complex data sets into actionable insights.
• Expertise with tools such as HubSpot, Salesforce, Looker and attribution platforms.
• Proven success building experimentation roadmaps and improving conversion at every stage.

Compensation

Pay Range: $209,100$258,300 USD.

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer.
• 401(k) with company match.
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc.
• Generous fully paid parental leave for both birth parents and nonbirth parents.
• Fully employer paid disability and life insurances.
• Wellness and fitness reimbursements.
• Monthly stipends for cell phone use and commuting costs.
• Onsite snacks, weekly catered lunch, and unlimited Bevi beverages plus composting and terracycling.
• Happy hours, teambuilding events, bagel breakfasts, values awards and more.

Accommodations

Bevi is committed to an inclusive hiring process and aims to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process, please contact recruiting@bevi.co .

We are excited about supporting career growth and would love to be part of your professional journey. If any of our positions interest you, please apply. Our recruiting team will contact you about next steps if we would like to move forward together.

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