Principal Product Designer - Design Systems (San Francisco) Job at Expedia, Inc.

Expedia Group brands power global travel for everyone, everywhere. We design cuttingedge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and we know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous timeoff, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world. Join us.

The Product Team creates highquality endtoend experiences for travelers, partners, and Expedia Group. Our customerfirst mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.

Team Description

This role is responsible for advancing the craft and adoption of Expedias design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver highquality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale. You will be a handson builder of the foundational components and guidelines that power our digital experiences, while also influencing adoption across the organization. Your work will directly impact traveler trust, satisfaction, and loyalty by ensuring Expedias experiences feel cohesive, inclusive, and designed with care.

In this role, you will:

• Design the next generation of Expedias multibrand design system, creating a shared set of elements that are highly brand flexible.
• Contribute to the evolution of Expedias design system by creating components, tokens, and patterns that scale across brands and platforms.
• Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
• Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
• Champion design craft and quality by raising the bar for both visual and interaction design standards.
• Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
• Mentor designers and advocate for systems thinking across the design organization.
• Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.

Minimum Qualifications

• Bachelors degree or higher in a related field (Design, HumanComputer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the teams knowledge or expertise are welcomed but not required.
• 12+ years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
• Deep expertise in design systems and crossplatform frameworks, with handson experience creating and evolving component libraries.
• Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
• Experience collaborating with engineering to deliver productionready components and documentation. Figma expertise is preferred.
• Ability to influence adoption and drive consistency in a large, matrixed organization.
• Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
• A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.

Preferred Qualifications

• Craft Expert: Elevates design quality through detail, polish, and systems excellence.
• Collaborative Partner: Works seamlessly across design, engineering, product, and brand functions.
• Adoption Advocate: Champions the systems value and helps teams integrate it into their workflows.
• Mentor and Influencer: Inspires designers through coaching and thought leadership.
• ExecutionOriented: Brings clarity, speed, and precision to system delivery.
• Culture Builder: Embodies Expedia Groups values and fosters a sense of purpose in systems work.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employees passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position varies by location. In Virtual (Los Angeles, CA) the range is $224,000 $313,500 with potential to increase up to $358,000 based on performance. In San Francisco the range is $242,000 $338,500 with potential to increase up to $387,000. In New York the range is $242,000 $338,500 with potential to increase up to $387,000.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for awardwinning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Groups family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in EVerify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employees I9 to confirm work authorization.

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