SalaryGuide

Social Media Ads & Content Strategist Job at SalaryGuide in Raleigh

SalaryGuide, Raleigh, NC, United States, 27601

Social Content Strategy: Develop and execute innovative social content strategies aligned with clients' brand identities and business objectives.
Social Media Advertising: Plan, create, and manage social media advertising campaigns across platforms to drive lead generation, brand visibility, sales, and conversions.
Analytics and Reporting: Monitor key performance indicators (KPIs) for each social media channel and campaign.
Trend and Platform Research: Stay up-to-date with the latest social media trends, algorithm updates, and emerging platforms.
Collaboration: Work closely with cross-functional teams, including graphic designers, content creators, and account managers, to ensure cohesive brand messaging and a unified marketing strategy.
Content Writing: In addition to social media content writing, this individual may be asked to write SEO blogs, website content, email content, product details, and more.

Degree and/or 2 years of experience minimum in Marketing, Communications, Business, or a related field.
Proven portfolio of experience in social media strategy development and management for various platforms, including LinkedIn, Meta, Instagram, and TikTok.
Demonstrable expertise in creating and executing successful social media advertising campaigns.
Proficiency in social media management and analytics tools.
Strong understanding of SEO, content optimization, and digital marketing trends.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for design aesthetics and visual storytelling.
Data-driven and analytical approach to campaign optimization and strategy refinement.

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